A qualitative study of parental influence on young adults' motivations to join a brand community

Thomas, Robert 2023. A qualitative study of parental influence on young adults' motivations to join a brand community. Presented at: Academy of Marketing Conference 2023:From Revolution to Revolutions 3: 3, University of Birmingham, 3-6 July 2023. Published in: Kerrigan, F. ed. Proceedings of Academy of Marketing 2023: From Revolution to Revolutions. pp. 50-51.

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Item Type:	Conference or Workshop Item - published (Paper)
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
ISBN:	9781399958042
Last Modified:	26 Mar 2026 15:47
URI:	https://orca.cardiff.ac.uk/id/eprint/158226

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