Mixed methods research Part 1: Collecting and analyzing social media textual data using netnography and thematic analysis

Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 2023. Mixed methods research Part 1: Collecting and analyzing social media textual data using netnography and thematic analysis. SAGE Publications.

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Abstract

This dataset article explains the first stage of a mixed methods research design set within an overall qualitative piece of research. It provides a step-by-step guide on accessing, recording, and analysing qualitative data via the methods of netnography and thematic analysis. Netnography is a common method for researching online spaces such as social media pages and online forums to generate qualitative insights about a topic of interest. Thematic analysis, in turn, translates these insights into distinct themes that reflect the key findings in the data. This dataset article refers to an Excel (.xlsx) file that contains social media textual data collected to understand what conflict management strategies a brand uses to moderate uncivil consumer comments on its Facebook page.

Item Type:	Other
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	SAGE Publications
Last Modified:	26 Oct 2023 13:16
URI:	https://orca.cardiff.ac.uk/id/eprint/158918

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