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Number of items: 19.

Krowinska, Agata and Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 2025. The role and forms of social media branded content driving active customer engagement behaviours. Journal of Marketing Management 41 (9-10) , pp. 1030-1060. 10.1080/0267257X.2025.2544808
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Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100, Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 and Mangio, Federico 2025. From M&S to Duolingo: banter between brands on social media gets people buying - but there's a catch. The Conversation

Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021, Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 and Bacile, Todd 2025. Communication accommodation for de-escalating consumer tensions in online brand communities. Journal of Business Research 192 , 115281. 10.1016/j.jbusres.2025.115281
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Bacile, Todd, Elmadag, Banu, Okan, Mehmet, Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 and Rynarzewska, Ania 2025. Schadenfreude and sympathy: observer reactions to malicious joy during social media service recovery. Journal of Interactive Marketing 60 (1) , pp. 44-64. 10.1177/10949968241246252
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Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021, Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100 and Mangió, Federico 2024. Brand-to-brand engagement on social media: Typology and implications. Journal of Interactive Marketing 10.1177/10949968241312173
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Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021, Breitsohl, Jan, Roschk, Holger and Hosseinpour, Masoumeh 2023. Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures: a framework for international marketers. International Marketing Review 40 (5) , pp. 1112-1133. 10.1108/IMR-12-2021-0368
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Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 2023. Apple, Disney and other big brands are pulling X ads – why Elon Musk’s latest ‘firestorm’ could bring down the company. The Conversation UK 2023 (5 Dec)

Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 and Daunt, Kate L. ORCID: https://orcid.org/0000-0002-6741-4924 2023. Reframing online brand community management: consumer conflicts, their consequences, and moderation. European Journal of Marketing 57 (10) , pp. 2653-2682. 10.1108/EJM-03-2022-0227
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Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 2023. Value creation through digital content: user co-creation value. Krowinska, Agata, Backhaus, Christof, Becker, Benjamin and Bosser, Fabian, eds. Digital Content Marketing, London, UK: Routledge, pp. 105-119. (10.4324/9781003346500)

Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 2023. X users will need protection after the ‘block’ feature is removed – here’s why businesses are better than people at moderating negative comments. The Conversation 2023 (29 Aug)

Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 2023. Consumer incivility in virtual spaces: implications for interactive marketing research and practice. Wang, Cheng Lu, ed. The Palgrave Handbook of Interactive Marketing, Cham, Switzerland: Palgrave Macmillan, pp. 917-937. (10.1007/978-3-031-14961-0_39)
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Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 and Breitsohl, Jan 2022. Managing uncivil interactions in online brand communities. Hanlon, Annmarie and Tuten, Tracy L., eds. The SAGE Handbook of Digital & Social Media Marketing, Vol. 2. SAGE Publishing, pp. 485-503.
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Colmekcioglu, Nazan, Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 and Lu, Xiaoming 2022. “Building back better”: the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries. International Journal of Contemporary Hospitality Management 10.1108/IJCHM-12-2021-1509
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Moldes, Olaya ORCID: https://orcid.org/0000-0002-5790-6634, Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 and Ku, Lisbeth 2022. Has the COVID-19 pandemic made us more materialistic? The effect of COVID-19 and lockdown restrictions on the endorsement of materialism. Psychology and Marketing 39 (5) , pp. 892-905. 10.1002/mar.21627
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Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 2022. Six things social media users and businesses can do to combat hate online. The Conversation
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Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021 and Breitsohl, Jan 2022. Managing trolling in online communities: an organizational perspective. Internet Research 32 (1) , pp. 292-311. 10.1108/INTR-08-2020-0462
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Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021, Breitsohl, Jan, Garrod, Brian and Megicks, Philip 2020. Consumer responses to conflict-management strategies on non-profit social media fan pages. Journal of Interactive Marketing 52 , pp. 118-136. 10.1016/j.intmar.2020.05.002
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Dineva, Denitsa ORCID: https://orcid.org/0000-0003-0451-9021, Lu, Xiaoming and Breitsohl, Jan 2019. Social media conflicts during the financial crisis: managerial implications for retail banks. Strategic Change 28 (5) , pp. 381-386. 10.1002/jsc.2292

Dineva, Denitsa Petrova ORCID: https://orcid.org/0000-0003-0451-9021, Breitsohl, Jan Christian and Garrod, Brian 2017. Corporate conflict management on social media brand fan pages. Journal of Marketing Management 33 (9-10) , pp. 679-698. 10.1080/0267257X.2017.1329225
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This list was generated on Tue Nov 4 09:36:48 2025 GMT.


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