The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened?

Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100, Spry, Amanda and Vredenburg, Jessica 2024. The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened? The Conversation 2024 (25 Mar)

Full text not available from this repository.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	The Conversation Trust
Last Modified:	05 Mar 2025 11:50
URI:	https://orca.cardiff.ac.uk/id/eprint/167575

Actions (repository staff only)

Edit Item