The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened?

Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100, Spry, Amanda and Vredenburg, Jessica 2024. The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened? [Online]. The Conversation: The Conversation Trust. Available at: https://theconversation.com/the-body-shop-shouldnt...

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Item Type:	Website Content
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	The Conversation Trust
Last Modified:	26 Apr 2024 10:00
URI:	https://orca.cardiff.ac.uk/id/eprint/167575

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