Toon, Mark  ORCID: https://orcid.org/0000-0001-9455-3316
2025.
In it together – tapping the internal market for environmental and organisational performance.
Presented at: Academy of Marketing Conference 2025,
Cork, Ireland,
7-10 July 2025.
|
Preview |
PDF
- Accepted Post-Print Version
Download (96kB) | Preview |
Abstract
In this theoretical paper we consider the deleterious effect of organisational climate action on employees. Using a social identity lens, we consider how poor signalling to employees can reduce their level of identification with the organisation and explore the effects that this can have on the organisation. We propose a set of measures to identify employees as an internal market and develop strategies from this position. These include an internal marketing strategy and co-creation of solutions.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Status: | In Press |
| Schools: | Schools > Business (Including Economics) |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Date of First Compliant Deposit: | 23 May 2025 |
| Date of Acceptance: | 20 March 2025 |
| Last Modified: | 23 May 2025 12:00 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/177462 |
Actions (repository staff only)
 |
Edit Item |
Download Statistics
Download Statistics