Interpreting emotion in digital consumer data: a protocol for analysing meaning-affect correspondence in psychology and marketing

Mogaji, Emmanuel, Rahimi, Roya and Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100 2026. Interpreting emotion in digital consumer data: a protocol for analysing meaning-affect correspondence in psychology and marketing. Psychology and Marketing Item availability restricted.

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Item Type:	Article
Status:	In Press
Schools:	Schools > Business (Including Economics)
Publisher:	Wiley
ISSN:	0742-6046
Date of First Compliant Deposit:	27 October 2026
Date of Acceptance:	27 October 2026
Last Modified:	28 Oct 2026 15:45
URI:	https://orca.cardiff.ac.uk/id/eprint/190440

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