Market information approaches, product innovativeness, and firm performance: an empirical study in the fashion industry

Cillo, Paola, De Luca, Luigi Mario ORCID: https://orcid.org/0000-0002-2492-3075 and Troilo, Gabriele 2010. Market information approaches, product innovativeness, and firm performance: an empirical study in the fashion industry. Research Policy 39 (9) , pp. 1242-1252. 10.1016/j.respol.2010.06.004

Full text not available from this repository.

Abstract

In this study the authors propose a distinction between two approaches to market information, rooted in the marked-based learning theory. The two approaches are conceptualized and operationalized on the basis of their differences along three processes: generation, dissemination and use of market information. In the retrospective approach, the generation process is based on expressed customer needs and extant market relations; the dissemination is based on formal mechanisms; the use process is more instrumental. In the forward-looking approach, the generation process is based on latent customer needs and on the evolutionary patterns of the future market relations; the dissemination process is more informal; the use of information is more conceptual. A series of hypotheses concerning the relationships between these approaches, product innovativeness and firm performance are tested on a sample of Italian fashion firms. Results suggest that the two approaches are complementary for firm performance, but have opposite effects on product innovativeness: while a forward-looking approach is positively related to product innovativeness, a retrospective approach seems to be negatively related. The results also shed light on how market information approaches and product innovativeness jointly affect firm performance.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce
Uncontrolled Keywords:	Market information approach; Product innovativeness; Firm performance; Fashion industry
Publisher:	Elsevier
ISSN:	0048-7333
Last Modified:	19 Oct 2022 08:55
URI:	https://orca.cardiff.ac.uk/id/eprint/19469

Citation Data

Cited 50 times in Scopus. View in Scopus. Powered By Scopus® Data

Actions (repository staff only)

Edit Item