Rethinking marketing

Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 2010. Rethinking marketing. Cooper, Tim, ed. Longer Lasting Products: Alternatives To The Throwaway Society, Farnham, Surrey: Gower Publishing, pp. 243-272.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Centre for Business Relationships, Accountability, Sustainability and Society (BRASS) Business (Including Economics) Sustainable Places Research Institute (PLACES)
Publisher:	Gower Publishing
ISBN:	9780566088087
Last Modified:	26 Jul 2024 15:01
URI:	https://orca.cardiff.ac.uk/id/eprint/20295

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