Browse by Current Cardiff authors

De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X and Ianulardo, Giancarlo 2025. Circular economy and macromarketing: a systems thinking perspective. Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn, eds. The Routledge Companion to Marketing and Sustainability, London: Routledge, pp. 138-152. (10.4324/9781003412397-12)

Peattie, Ken 2025. The sustainability challenge for marketing (and vice versa). Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn, eds. The Routledge Companion to Marketing & Sustainability, Abingdon: Routledge, (10.4324/9781003412397-3)

Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn 2025. Chapter 1. Introduction: marketing and sustainability. Peattie, Ken, De Angelis, Roberta, Koenig-Lewis, Nicole and Strong, Carolyn, eds. Routledge Companion to Marketing & Sustainability, Abingdon: Routledge,

Peattie, Ken and Belz, Frank-Martin 2025. Perspectives on marketing strategy and sustainability. Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn, eds. The Routledge Companion to Marketing & Sustainability, London: Routledge, (10.4324/9781003412397-4)

Peattie, Ken 2025. Grounding marketing: marketing in time and place. Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn, eds. The Routledge Companion to Marketing & Sustainability, London: Routledge, (10.4324/9781003412397-13)

Bosangit, Carmela ORCID: https://orcid.org/0000-0002-0152-0193, Malone, Sheila and Peattie, Ken 2025. Tourism: a paradoxical challenge for marketing and sustainability. Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn, eds. The Routledge Companion to Marketing & Sustainability, London: Routledge, (10.4324/9781003412397-25)

Peattie, Ken 2025. The marketing of sustainability. Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn, eds. The Routledge Companion to Marketing & Sustainability, London: Routledge, (10.4324/9781003412397-34)

Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn, eds. 2025. The Routledge companion to marketing and sustainability. London: Routledge. 10.4324/9781003412397

Yang, Tiansheng ORCID: https://orcid.org/0000-0001-7833-5386, Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531, Skeete, Jean-Paul ORCID: https://orcid.org/0000-0003-2404-2910 and Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 2024. Navigating transitions: How electric vehicle sharing is shaping sustainable mobility in Chinese cities. Sustainability 16 (19) , 8364. 10.3390/su16198364

Reynolds, Laura, Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Doering, Heike ORCID: https://orcid.org/0000-0002-4171-6107 2024. There’s a time and place: Navigating omni-temporality in the place branding process. Journal of Business Research 170 , 114308. 10.1016/j.jbusres.2023.114308

Salah, Adel, Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2024. Perceptions and practices of corporate social responsibility in Saudi Arabian Small to Medium Size Enterprise. International Journal of Business Governance and Ethics

Reynolds, Laura, Doering, Heike ORCID: https://orcid.org/0000-0002-4171-6107, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 2023. Engagement and estrangement: A "tale of two cities" for Bristol’s green branding. European Journal of Marketing 57 (9) , pp. 2432-2458. 10.1108/EJM-08-2021-0602

De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X and Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 2022. Return to reintegration? Towards a circular-economy-inspired management paradigm. Circular Economy and Sustainability 10.1007/s43615-022-00245-y

Reynolds, Laura, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657, Doering, Heike ORCID: https://orcid.org/0000-0002-4171-6107 and Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 2022. Competing for legitimacy in the place branding process: (re)negotiating the stakes. Tourism Management 91 , 104532. 10.1016/j.tourman.2022.104532

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, White, Gareth R.T., Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 and Thomas, Robert 2022. Social enterprise places: a place-based initiative facilitating syntactic, semantic and pragmatic constructions of legitimacy. Journal of Macromarketing 42 (1) , pp. 51-70. 10.1177/02761467211040765

White, G., Samuel, A. ORCID: https://orcid.org/0000-0002-4483-4600, Peattie, K. ORCID: https://orcid.org/0000-0003-3969-0531 and Doherty, B. 2022. Reconciling social enterprise: beyond the paradox perspective. International Journal of Entrepreneurial Behavior and Research 28 (2) , pp. 500-526. 10.1108/IJEBR-02-2021-0135

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 2021. Fairtrade towns: a community based social marketing perspective in promoting ethical consumption. Strong, Carolyn, ed. Ethical Approaches to Marketing, De Gruyter, pp. 117-136. (10.1515/9783110659566)

Jones, Alexander, Wang, Yingli ORCID: https://orcid.org/0000-0001-5630-9558, Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 and Walker, Helen ORCID: https://orcid.org/0000-0002-0892-9231 2021. Conceptualising supply chain resilience within social enterprises. Presented at: 25th International Symposium on Logistics (ISL 2021), Virtual, 12-13 July 2021.

Martinez, Fabien, Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 and Vazquez-Brust, Diego 2021. Faith in the future: on a mission to integrate sustainability into management theory and practice. Futures 125 , 102654. 10.1016/j.futures.2020.102654

Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2021. Placing an ethical brand: the fairtrade towns movement. Journal of Marketing Management 37 (15-16) , pp. 1490-1513. 10.1080/0267257X.2021.1913215

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 and Herman, Agatha ORCID: https://orcid.org/0000-0003-0646-9726 2020. Fairtrade towns: unpacking the dynamics of locally developed ethical retail geographies. Geoforum 117 , pp. 114-123. 10.1016/j.geoforum.2020.09.012

Baden, Denise, Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 and Oke, Adekunle 2020. Access over ownership: case studies of libraries of things. Sustainability 12 (17) , 7180. 10.3390/su12177180

Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 2020. Running wild with metaphors: rethinking the evolution of social enterprise. Strategic Change 29 (4) , pp. 417-424. 10.1002/jsc.2353

Martinez, Fabien, Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 and Vazquez-Brust, Diego 2019. Beyond win–win: a syncretic theory on corporate stakeholder engagement in sustainable development. Business Strategy and the Environment 28 (5) , pp. 896-908. 10.1002/bse.2292

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 2019. Fairtrade towns: A community based social marketing perspective in promoting ethical consumption. Presented at: Macromarketing Conference 2019, Cleveland, Ohio, USA, 26-29 June 2019. Proceedings of the Micromarketing Conference.

Obara, Louise J. and Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 2018. Bridging the great divide? Making sense of the human rights-CSR relationship in UK multinational companies. Journal of World Business 53 (6) , pp. 781-793. 10.1016/j.jwb.2017.10.002

Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2018. Fairtrade towns as unconventional networks of ethical activism. Journal of Business Ethics 153 , pp. 265-282. 10.1007/s10551-016-3392-3

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 and Doherty, Bob 2018. Expanding the boundaries of brand communities: the case of Fairtrade Towns. European Journal of Marketing 52 (3/4) , pp. 758-782. 10.1108/EJM-03-2016-0124

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 2016. Grounded theory as a macromarketing methodology: critical insights from researching the marketing dynamics of Fairtrade Towns. Journal of Macromarketing 36 (1) , pp. 11-26. 10.1177/0276146715608920

Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531, Peattie, Susan and Newcombe, Robert ORCID: https://orcid.org/0000-0003-4400-8867 2016. Unintended consequences in demarketing anti-social behaviour: project Bernie. Journal of Marketing Management 32 (17-18) , pp. 1588-1618.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2015. Places where people matter: the marketing dynamics of Fairtrade Towns. Social Business 5 (3) , pp. 237-254. 10.1362/204440815X14441363902438

Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 2015. Self sustainability marketing. Reisch, Lucia A. and Thorgersen, John, eds. Handbook of Research on Sustainable Consumption, Cheltenham: Edward Elgar, pp. 101-117. (10.4337/781783471270)

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2015. Fairtrade towns: place(ing) activism and sustainability marketing. Presented at: 40th International Macromarketing Conference, Loyola University, Chicago, IL, USA, 25-28 June 2015.

Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910, Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2012. Ethnic minority consumers' responses to sales promotions in the packaged food market. Journal of Retailing and Consumer Services 19 (1) , pp. 98-108. 10.1016/j.jretconser.2011.10.001

Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2012. Social Marketing for a Sustainable Environment. Hastings, Gerard, Angus, Kathryn and Bryant, Carol, eds. The SAGE Handbook of Social Marketing, London: SAGE Publications, pp. 343-358.

Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2012. The social marketing mix - a critical review. Hastings, Gerard, Angus, Kathryn and Bryant, Carol, eds. The SAGE Handbook of Social Marketing, London: Sage, pp. 155-166.

Peattie, Susan, Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Thomas, Robyn ORCID: https://orcid.org/0000-0002-7887-8679 2012. Social marketing as transformational marketing in public services: The case of Project Bernie. Public Management Review 14 (7) , pp. 987-1010. 10.1080/14719037.2012.662444

Wells, Victoria Kate, Ponting, Cerys Anne and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2011. Behaviour and climate change: consumer perceptions of responsibility. Journal of Marketing Management 27 (7-8) , pp. 808-833. 10.1080/0267257X.2010.500136

Peattie, Susan, Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531, Newcombe, Robert Gordon, Davies, Fiona Margaret and Vasquez, D. 2011. Social marketing to extinguish fire-setting behaviour. Presented at: 10th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM 2011), Porto, Portugal, 16-17 June. Published in: Pereira, V. Ines ed. The Role of Public and Nonprofit Marketing on the New Sustainable Development Model. Porto: Instituto superior de contabilidade e administracao do Porto,

Harper, Gavin David J. and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2011. Tracking the influence of the first special journal issue on 'Green Marketing': A citation network analysis. Social Business 1 (3) , pp. 239-261.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2011. Towards sustainability: achieving marketing transformation - a retrospective comment. Social Business 1 (1) , pp. 85-104. 10.1362/204440811X570581

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Peattie, Susan 2010. Refashioning retail CRM strategies: The M&S/Oxfam clothes exchange scheme. Presented at: 17th International Conference on Recent Advances in Retailing and Services Science, Istanbul, Turkey, 2-5 July 2010.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2010. Green consumption: behavior and norms. Annual Review of Environment and Resources 35 (1) , pp. 195-228. 10.1146/annurev-environ-032609-094328

Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 2010. Rethinking marketing. Cooper, Tim, ed. Longer Lasting Products: Alternatives To The Throwaway Society, Farnham, Surrey: Gower Publishing, pp. 243-272.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Peattie, Susan 2010. An introduction to social marketing. Presented at: British Aerosol Manufacturers' Conference, London,

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Belz, Frank-Martin 2010. Sustainability marketing-An innovative conception of marketing. Marketing Review St. Gallen 27 (5) , pp. 8-15. 10.1007/s11621-010-0085-7

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2009. Connecting with climate change. Presented at: WCVA Annual Conference & AGM 2009, Llandudno, UK, 3 December 2009.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2009. Knowing our communities. Presented at: Cohesive and Vibrant Communities Conference, Cardiff, UK, 8 October 2009.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2009. Social marketing: A pathway to sustainable lifestyles. Presented at: Life Change for a One Planet Wales: Cynnal Cymru/Institute of Welsh Affairs Conference, National Botanic Garden of Wales, UK, 25-26 September 2009.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2009. Social enterprise for sustainable tourism: An agenda for research and practice. Presented at: The Educational Travel Foundation (ETF) First International Conference on Tourism and the Third Sector: Releasing the Potential, Neuchatel, Switzerland, 18-20 September 2009.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2009. Behavior change and climate change. Presented at: Convergence on Zero Conference, Washington, DC, USA, 25-26 June 2009.

Belz, Frank-Martin and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2009. Sustainability marketing: a global perspective. Chichester: Wiley.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Collins, Andrea Jayne ORCID: https://orcid.org/0000-0002-6195-468X 2009. Guest editorial: perspectives on sustainable consumption. International Journal of Consumer Studies 33 (2) , pp. 107-112. 10.1111/j.1470-6431.2009.00758.x

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Peattie, Susan 2009. Social marketing: a pathway to consumption reduction? Journal of Business Research 62 (2) , pp. 260-268. 10.1016/j.jbusres.2008.01.033

Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2009. Transforming how we change behaviour: social marketing for sustainability. Presented at: 5th International Conference on Environmental, Cultural, Economic and Social Sustainability, University of Technology, Mauritius, 5-7 January 2009.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531, Peattie, Susan and Ponting, Cerys Anne 2009. Climate change: a social and commercial marketing communications challenge. Euromed Journal of Business 4 (3) , pp. 270-286. 10.1108/14502190910992693

Lozano, Rodrigo and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2009. Developing a tool to audit curricula contributions to sustainable development. Filho, Walter Leal, ed. Sustainability at Universities - Opportunities, Challenges and Trends, Environmental education, communication and sustainability, vol. 31. Berlin: Peter Lang Publishing Group, pp. 179-194.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2009. The Marks & Spencer and Oxfam clothes exchange. Armstrong, Gary, Harker, Michael, Kotler, Philip and Brennan, Ross, eds. Marketing: an Introduction, London: Pearson Education, pp. 558-561.

Peattie, Susan, Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910 2009. Influences on child nutrition: British muslims. Presented at: 1st World Congress of Public Health Nutrition, Barcelona, Spain, 28-30 September 2006. Proceedings of the I World Congress of Public Health Nutrition, 28-30 September 2006, Barcelona, Spain. n/a.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2008. Social marketing: A strategic approach to fire prevention planning, changing behaviour, reducing risk and inefficiency. Presented at: UK Fire Service Conference, London, UK, September 2008.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2008. Changing behaviours: carrot or stick? Presented at: Chartered Institute of Environmental Health Conferernce (Wales), Cardiff, UK, September 2008.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Peattie, Susan 2008. A unlocking the retail gates: the market entry challenge for ethical brands - the case of ONE Water. Presented at: 15th International Conference on Recent Advances in Retailing and Services Science, Zagreb, Croatia, 14-17 July 2008.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Morley, Adrian Sherwin 2008. Social enterprise: the research challenge. Presented at: 5th Annual Social Enterprise Research Conference, London, UK, 26-27 June 2008.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Morley, Adrian Sherwin 2008. Eight paradoxes of the social enterprise research agenda. Social Enterprise Journal 4 (2) , pp. 91-107. 10.1108/17508610810901995

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Woo, Claudia H. L. 2008. The era of corporate citizenship: Perodua's advertising with a social dimension. Hong Kong University/Harvard Business Publishing. Available at: http://hbr.org/product/the-era-of-corporate-citize...

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2008. Towards Sustainable Organizations for the 21st Century. Wankel, Charles, ed. 21st Century Management: A Reference Handbook, London: SAGE, pp. 250-260.

Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 and Morley, Adrian Sherwin 2008. Social enterprises: diversity and dynamics, contexts and contributions. [Discussion Paper]. Cardiff: BRASS / ESRC / Social Enterprise Coalition.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2008. Green marketing. Baker, Michael J. and Hart, Susan, eds. The Marketing Book. 6th ed., Oxford: Elsevier, pp. 562-582.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2007. Consumer rights. Visser, Wayne, Pohl, Manfred, Tolhurst, Nick and Matten, Dirk, eds. The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations, London: Sage, p. 93.

Peattie, Kenneth James ORCID: https://orcid.org/0000-0003-3969-0531 2007. Privacy. Visser, Wayne, Matten, Dirk, Pohl, Manfred and Tolhurst, Nick, eds. The A to Z of Corporate Social Responsibility: A Complete Reference Guide to Concepts, Codes and Organisations, Chichester: Wiley-Blackwell, pp. 374-375.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2007. ONE Water - a unique story about enterprise for sustainability. Presented at: The Next Great Transformation Conference, The Eden Project, Cornwall, UK, 24-26 October 2007.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Peattie, Susan 2007. Choosing our words carefully: the need for a new dialect of social marketing. Presented at: 2nd National Social Marketing Conference, Oxford, UK, 24-25 September 2007.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Hines, Frances 2007. Understanding the environmental impacts of household consumption: a holistic systems approach. Presented at: Greening of Industry Network Conference, Cardiff University, Cardiff, UK, 2-5 July 2007.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2007. Sustainability & social science: regionally relevant research. Presented at: Regional Association of Regional Observatory Conference, Birmingham, UK, June 2007.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2007. Sustainable marketing: marketing re-thought, re-mixed and re-tooled. Saren, Michael, Maclaran, Pauline, Goulding, Christina, Elliott, Richard, Shankar, Avi and Caterall, Miriam, eds. Critical Marketing: Defining the Field, Amsterdam: Butterworth-Heinmann, pp. 193-210.

Peattie, Susan, Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Jose, P. 2007. The market entry challenge for ethical brands: The case of ONE water. Presented at: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2007. Social marketing for health improvement. Presented at: Wales Health Conference 2007, Cardiff, UK, 14 March 2007.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2007. Business and social inclusion. Christian, Julie, Abrams, Dominic and Gordon, David, eds. The Multi-Professional Handbook of Social Exclusion, Wiley-Blackwell, pp. 169-192.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531, Hines, Frances, Thankappan, Samarthia, Williams, Andrew and Wells, Peter Erskine ORCID: https://orcid.org/0000-0002-4376-7178 2007. Short evidence study on UK priority products and services. London: DEFRA.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2006. Fairtrade coffee: grounds for a fresh look at ethical consumption. Jobber, David, ed. Principles and Practice of Marketing, 5th Edition, McGraw-Hill Higher Education, pp. 226-228.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2006. A path to sustainability: an alternative agenda. Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2006. Marketing the impossible: what can marketing do to promote responsible consumption? Presented at: Greening of Industry Network Conference, Cardiff, UK, 2-6 July 2006.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Carmona, M. 2006. Responsible food retailing: the case for intermediate-level labelling. Presented at: 13th Recent Advances in Retailing & Services Science Conference, Budapest, Hungary, 9-12 July 2006.

Golding, K. and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2006. Social marketing: a new approach for progressing fair trade. Presented at: Second International Conference on Fair Trade and Sustainable Development, Monteal, Canada, 19-21 June 2006.

Peattie, Susan, Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910 and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2006. Protecting consumer interests: responsible and inclusive marketing of food to ethnic minority consumers. Presented at: 35th EMAC Conference, Athens, Greece, 23-26 May 2006.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2006. Social marketing: food for thought. Presented at: UK Chartered Institute of Environmental Health Conference, Bournemouth, UK, 2006.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531, Hines, Frances, Jenkins, Heledd Mair, Munday, Maxim C. R. ORCID: https://orcid.org/0000-0001-9067-2481, Thankappan, Samarthia, Williams, A. and Wells, Peter Erskine ORCID: https://orcid.org/0000-0002-4376-7178 2006. Critical review of evidence for environmental impacts of UK households: sustainable consumption and production. [Project Report]. London: DEFRA.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2005. Mirror, signal, manoeuvre: reflections on ten years of product design and sustainability. Presented at: 10th Sustainable Innovation Conference, Surrey, UK, 24-25 October 2005.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2005. In search of ethical business leadership: time to mix our metaphors? Gunning, Jennifer and Holm, Søren, eds. Ethics, Law and Society, Vol. 1. Ethics, Law and Society, vol. 1. Aldershot: Ashgate, pp. 159-172.

Golding, Kirsty and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2005. In search of a golden blend: perspectives on the marketing of fair trade coffee. Sustainable Development 13 (3) , pp. 154-165. 10.1002/sd.274

Peattie, Susan, Clarke, Philip and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2005. Risk and responsibility in tourism: promoting sun-safety. Tourism Management 26 (3) , pp. 399-408. 10.1016/j.tourman.2003.11.020

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2005. Harnessing the power of sales promotion for social marketing. Presented at: 15th Annual US Social Marketing in Public Health Conference, Florida, USA, 15-18 June 2005.

Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2005. Encouraging household composting in the UK waste. Presented at: Waste - The Social Context Conference, Edmonton, Canada, 11-14 May 2005.

Brinkmann, Johannes and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2005. Exploring Business School Ethics. Journal of Business Ethics Education 2 (2) , pp. 151-170.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Crane, Andrew 2005. Green marketing: legend, myth, farce or prophesy? Qualitative Market Research: An International Journal 8 (4) , pp. 357-370. 10.1108/13522750510619733

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Golding, Kirsty 2005. Developing fair trade markets: A new opportunity for social marketing? Presented at: 2005 American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, CA, USA, 29 July - 1 August 2005. Published in: Walker, Beth A. and Houston, Mark B. eds. 2005 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing, San Francisco, CA, USA, 29 July - 1 August 2005. , vol.16 Chicago, IL, USA: American Marketing Association, pp. 358-359.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2005. Wales and sustainable development: Reference compendium. [Project Report]. Cynnal Cymru/Cambridge Programme for Industry. Available at: http://www.gci.org.uk/Documents/Wales_and_Sustaina...

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2005. Climbing the ESD Pyramids: An Exploration of the Context for Sustainable Business Education. BRASS Working Paper, vol. 26. BRASS Centre.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Peattie, Susan 2004. Social marketing: a fresh approach to promoting sustainable lifestyles? Presented at: The 12th International Conference of the Greening of Industry Network - Partnerships for Sustainable Development, Hong Kong Convention and Exhibition Centre, Hong Kong, China, 7-10 November 2004.

Pujari, D., Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Wright, G. 2004. Organisational Antecedents of Environmental Responsiveness in Industrial New Product Development. Industrial Marketing Management 33 (5) , pp. 381-391. 10.1016/j.indmarman.2003.09.001

McDermott, L., Eadie, D. D., Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531, Peattie, Susan, Hastings, G. and Anderson, S. 2004. Domestic composting: Challenges and opportunities for social marketing. Presented at: Academy of Marketing Conference 2004, Cheltenham, UK, 6-9 July 2004.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Carson, L. 2004. Need to know or don't want to know? Labelling of food for consumers. Presented at: European Institute of Retailing and Services Science Conference, Prague, Czech Republic, 10-13 July 2004.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Seitz, M 2004. Meeting the Closed-Loop Challenge: The Case of Remanufacturing. California Management Review 46 (2) , pp. 74-89.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2004. Building a region's sustainability knowledge base: education for sustainable development in Wales. Thomas, Meirion and Rhisiart, Martin, eds. Sustainable Regions: Making Sustainable Development Work in Regional Economies, Aureus Publishing,

Thomas, Lisa, Evans, Martin and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531, eds. 2004. Strategic management. Harlow: Pearson Education.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2004. In search of ethical business leadership: Time to mix our metaphors? [Working Paper]. Working Paper Series, vol. 14. Cardiff: The Centre For Business Relationships, Accountability, Sustainability and Society.

Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2003. Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory. Marketing Theory 3 (3) , pp. 365-385. 10.1177/147059310333006

Pujari, D., Wright, G. and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2003. Green and competitive: Influences on environmental new product development performance. Journal of Business Research 56 (8) , pp. 657-671. 10.1016/S0148-2963(01)00310-1

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2003. Social responsibility in gambling and gaming: token gesture or winning line? Presented at: ATE Marketing in Gambling and Gaming Conference, London, UK, June 2003.

Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2003. Sales promotion. Baker, Michael J., ed. The Marketing Book (5th ed.), Oxford: Butterworth-Heinemann, pp. 458-484.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2002. Strategies to increase levels of trust and participation amongst shoppers in cause related marketing. Presented at: Second Annual Nonprofit Social and Arts Marketing Colloquium, London, UK, September 2002.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531, Solomon, J., Hunt, J. and Solomon, A. 2002. Research insights into corporate social responsibility. New Academy Review 1 (3) , pp. 39-54.

Peattie, Susan and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2002. Consumer trust in FMCG sales promotions. Presented at: 9th Recent Advances in Retailing & Services Science Conference, Heidelberg, Germany, 16-19 August 2002. Book of Abstracts: 9th Recent Advances in Retailing & Services Science Conference: August 16-19, 2002, Heidelberg, Germany. European Institute of Retailing and Services Studies (EIRASS), p. 77.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531, Solomon, J., Solomon, A. and Hunt, Joanne Clare ORCID: https://orcid.org/0000-0003-1646-6158 2002. Research insights in corporate social responsibility (part 2). New Academy Review 1 (3) , pp. 39-54.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531, Peattie, Susan and Clarke, P. 2001. Skin Cancer Prevention: Re-evaluating the Public policy Implications. Journal of Public Policy and Marketing 20 (2) , pp. 268-279. 10.1509/jppm.20.2.268.17371