The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 2009. The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance. Reynolds, Kirsty and White, Chris, eds. Proceedings of 2009 American marketing Assocation (AMA) Winter Educator's Conference, Tampa, USA, 20-23 February 2009, Vol. 20. American Marketing Association (AMA),

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Uncontrolled Keywords:	Marketing
Publisher:	American Marketing Association (AMA)
ISBN:	0877573352
Related URLs:	http://www.marketingpower.com/Community/...
Last Modified:	19 Oct 2022 10:12
URI:	https://orca.cardiff.ac.uk/id/eprint/23584

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