Browse by Current Cardiff authors

Hudson, Kerry and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2025. Intellectual property protection and firm risk: How service transition and knowledge intensity mitigate the loss of strategic resources. Journal of Business Research 188 , 115118. 10.1016/j.jbusres.2024.115118

Knight, Helena H. ORCID: https://orcid.org/0000-0002-8537-214X, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Telg, Nina and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2025. Towards the coopetitive circular business model: Theoretical foundations, conceptual envisioning, and future research imperatives. Industrial Marketing Management 124 , pp. 20-39. 10.1016/j.indmarman.2024.11.005

Boncheva, Katerina, Bıçakcıoğlu-Peynirci, Nilay, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 and Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2025. Staying or leaving? Resource redeployment and real options effects in accelerating or mitigating firms’ international market exit decisions. Presented at: Global Marketing Conference 2025, Hong Kong, 24-27 July 2025.

Katerina, Boncheva, Nilay, Bıçakcıoğlu-Peynirci, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 and Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2025. Understanding international market entry and exit: a scientometric study on the symbiotic pattern of knowledge diffusion from, within, and to adjacent intellectual domains. Presented at: Academy of International Business Annual Meeting 2025, Louisville, Kentucky, USA, 28 June - 03 July 2025.

Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2025. From silos to synergies across the B2B-B2C spectrum: developing insights through a unified marketing lens. Presented at: Industrial Marketing Management 2025 Africa Summit, University of Stellenbosch, 10-12 September 2025.

Hudson, Kerry, Kumar, V. and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2024. An evolutionary perspective on capabilities for fluid product-markets: the contingent effects of routinization and renewal in marketing, R&D, and operations. Long Range Planning 57 (6) , 102480. 10.1016/j.lrp.2024.102480

Scedrova, Anna, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and De Luca, Luigi M. ORCID: https://orcid.org/0000-0002-2492-3075 2024. Decomposing profile-to-role configurations in R&D-Focused entrepreneurial teams. European Management Journal 42 (5) , pp. 813-823. 10.1016/j.emj.2023.04.009

Hudson, Kerry and Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 2024. Industry exposure to artificial intelligence, board network heterogeneity, and firm idiosyncratic risk. Journal of Management Studies 10.1111/joms.13127

Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463, Zenker, Sebastian, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 and Lindgreen, Adam 2024. Diffusion and future influence of tourism research: addressing the how and when questions of tourism knowledge structures. Journal of Travel Research 63 (2) , pp. 298-313. 10.1177/00472875231164986

Gali, Nazha, Hughes, Mathew (Mat), Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Wang, Catherine L. 2024. Entrepreneurial entropy: a resource exhaustion theory of firm failure from entrepreneurial orientation. Entrepreneurship Theory and Practice 48 (1) , pp. 141-170. 10.1177/10422587231151957

Hortovanyi, Lilla, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144, Herceg, Iva Vuksanovic, Djuričin, Dragan, Hanak, Robert, Horváth, Dóra, Mocan, Marian L., Romanova, Anita and Szabó, Roland Z. 2023. Assessment of digital maturity: the role of resources and capabilities in digital transformation in B2B firms. International Journal of Production Research 61 (23) , pp. 8043-8061. 10.1080/00207543.2022.2164087

De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 and De Luca, Luigi M. ORCID: https://orcid.org/0000-0002-2492-3075 2023. Open strategy and dynamic capabilities: a framework for circular economy business models research. Business Strategy and the Environment 32 (7) , pp. 4861-4873. 10.1002/bse.3397

Sari, Dorottya, Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 and Garrett, Tony C. 2023. Strategic agility and its academic foundations: Exploring the knowledge gap and the practice gap. Presented at: Marketing & Management Transformation in the Age of Feeling Economy, Seoul, Republic of Korea, 17-19 November 2023. Published in: Morgan, Robert ed. 2023 KSMS Conference. Korea University Business School: Global Alliance of Marketing & Management Associations,

Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980, Chuang, Fu-Mei, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Bicakcioglu-Peynirci, Nilay and Di Benedetto, C. Anthony 2023. New product development process execution, integration mechanisms, capabilities, and outcomes: Evidence from Chinese high-technology ventures. British Journal of Management 34 (4) , pp. 2036-2056. 10.1111/1467-8551.12686

Bıçakcıoğlu Peynirci, Nilay, Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023. Published in: Rust, Roland, Peres, Renana, Robinson, Linda, Nishio, Chizuru and Garret, Tony eds. Marketing & Management Transformation in the Challenging Digital Environment. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations,

Hudson, Kerry and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2023. Board political ideological diversity and information exposure as antecedents to value creation and value appropriation. Journal of Product Innovation Management 10.1111/jpim.12688

Bıçakcıoğlu-Peynirci, Nilay and Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2023. International servitization: theoretical roots, research gaps, and implications. International Marketing Review 10.1108/IMR-07-2020-0140

Kipfelsberger, Petra, Hughes, Mathew, Herhausen, Dennis, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 and Bruch, Heike 2023. High performance at high cost: The unanticipated health consequence of contextual ambidexterity. Presented at: The Sixth Israel Organizational Behavior Conference (IOBC), Tel Aviv, Israel, 3-5 January 2023.

Oufan, Sarah ORCID: https://orcid.org/0000-0002-8698-7082, De Luca, Luigi ORCID: https://orcid.org/0000-0002-2492-3075, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 and Delbridge, Richard ORCID: https://orcid.org/0000-0001-8451-265X 2023. Realising Value from Big Data Technology Adoption: Understanding the Role of Organisational Capabilities in the Affordance Actualization Process. Presented at: International Conference on Information Systems 2023, 10-13 December 2023. Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies: ICIS 2023. Proceedings of the International Conference on Information Systems. , vol.14 Association of Information Systems,

Hudson, Kerry and Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2022. The wisdom and madness of crowds: How information networks and board cognition help or hinder firm performance across the business cycle. Long Range Planning 55 (6) , 102180. 10.1016/j.lrp.2021.102180

Hudson, Kerry and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2022. Ideological homophily in board composition and interlock networks: Do liberal directors inhibit viewpoint diversity? Corporate Governance 30 (3) , pp. 272-289. 10.1111/corg.12406

Bicakcioglu-Peynirci, Nilay and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2022. EXPRESS: Unbundling the effects of internationalization on firm performance in emerging economies: The moderating effects of strategic resource decisions. Journal of International Marketing 30 (1) , pp. 55-74. 10.1177/1069031X211030686

Hortovanyi, Lilla, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144, Djuri?in, Dragan, Hanak, Robert, Horvath, Dora, Mocan, Marian L, Romanova, Anita, Szabo, Roland Z and Herceg, Iva Vuksanovic 2022. An empirical investigation of organisational changes underpinning digital transformation. Presented at: EURAM 2022 Leading Digital Transformation, Zurich, Switzerland, 15-17 June, 2022. EURAM 2022 Leading Digital Transformation.

Husairi, Mariyani Ahmad, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and De Luca, Luigi M. ORCID: https://orcid.org/0000-0002-2492-3075 2021. Market entry timing: the impact of complementary capabilities on strategic outcomes. Journal of Business Research 132 , pp. 45-55. 10.1016/j.jbusres.2021.04.004

Hughes, Mathew, Hughes, Paul, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Hodgkinson, Ian R. and Lee, Younggeun 2021. Strategic entrepreneurship behaviours and the innovation ambidexterity of young technology-based firms in incubators. International Small Business Journal 39 (3) , pp. 202-227. 10.1177/0266242620943776

Herhausen, Dennis, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Brozovic, Danilo and Volberda, Henk W. 2021. Re-examining strategic flexibility: a meta-analysis of its antecedents, consequences and contingencies. British Journal of Management 32 (2) , pp. 435-455. 10.1111/1467-8551.12413

Hudson, Kerry and Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2021. Political ideological homophily in intra- and inter-firm networks: The effect of director liberalism on board composition and interlocks. Presented at: International Corporate Governance Society (ICGS) Conferenc, Groningen, The Netherlands, 8-10 October 2021.

Herhausen, Dennis, Miočević, Dario, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 and Kleijnen, Mirella H. P. 2020. The digital marketing capabilities gap: empirical evidence, managerial shortcomings, and future research streams. Industrial Marketing Management 90 , pp. 276-290. 10.1016/j.indmarman.2020.07.022

Hughes, Paul, Hodgkinson, Ian R., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Hughes, Mathew and Hughes, Chih-Hsien Lois 2020. Product-market planning capability and profitability. Industrial Marketing Management 90 10.1016/j.indmarman.2020.08.007

Hughes, Paul, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Hodgkinson, Ian R., Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 and Lindgreen, Adam 2020. A diagnostic tool to determine a strategic improvisation readiness index score (IRIS) to survive, adapt, and thrive in a crisis. Industrial Marketing Management 88 , pp. 485-499. 10.1016/j.indmarman.2020.05.020

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Miocevic, Dario and Herhausen, Dennis 2019. Capability-driven industrial firms: Considering resources, capabilities, and competencies for marketing developments. Industrial Marketing Management 83 , pp. 1-7. 10.1016/j.indmarman.2019.08.007

Appio, Francesco P, De Luca, Luigi M. ORCID: https://orcid.org/0000-0002-2492-3075, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 and Martini, Antonella 2019. Patent portfolio diversity and firm profitability: a question of specialization or diversification? Journal of Business Research 101 , pp. 255-267. 10.1016/j.jbusres.2019.04.020

Kranzbühler, Anne-Madeleine, Kleijnen, Mirella H.P., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Teerling, Marije 2018. The multilevel nature of customer experience research: an integrative review and research agenda. International Journal of Management Reviews 20 (2) , pp. 433-456. 10.1111/ijmr.12140

Miocevic, D and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2018. Operational capabilities and entrepreneurial opportunities in emerging market firms: explaining exporting SME growth. International Marketing Review 35 (2) 10.1108/IMR-12-2015-0270

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 and Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2018. Mapping managerial exchange and alliance performance: The contingent effects of firm size and managerial tenure. Presented at: IMM Summit 2018, 2018. -.

Herhausen, Dennis, De Luca, Luigi M. ORCID: https://orcid.org/0000-0002-2492-3075, Miceli, Gaetano, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Schoegel, Marcus 2017. When does customer-oriented leadership pay off? An investigation of frontstage and backstage service teams. Journal of Service Research 20 (4) , pp. 409-425. 10.1177/1094670517714059

Powell, Taman, Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Karhu, Paivi 2016. Mapping knowledge and innovation research themes: using bibliometrics for classification, evolution, proliferation and determinism. International Journal of Entrepreneurship and Innovation Management 20 (3/4) , pp. 174-199. 10.1504/IJEIM.2016.077960

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, Vanhamme, Joëlle and Hingley, Martin 2016. Processes and integration in the interaction of purchasing and marketing: considering synergy and symbiosis. Industrial Marketing Management 52 , pp. 74-81. 10.1016/j.indmarman.2015.07.014

Katsikea, Evangelia, Theodosiou, Marios and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2015. Why people quit: explaining employee turnover intentions among export sales managers. International Business Review 24 (3) , pp. 367-379. 10.1016/j.ibusrev.2014.08.009

Chuang, Fu-Mei, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew J. ORCID: https://orcid.org/0000-0001-8642-9980 2015. Customer and competitor insights, new product development competence, and new product creativity: differential, integrative, and substitution effects. Journal of Product Innovation Management 32 (2) , pp. 175-182. 10.1111/jpim.12174

Hughes, Mathew, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Ireland, R. Duane and Hughes, Paul 2014. Social capital and learning advantages: a problem of absorptive capacity. Strategic Entrepreneurship Journal 8 (3) , pp. 214-233. 10.1002/sej.1162

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew J. 2014. Building the exchange process: The antecedents of operational exchange in collaborative business to business relationships. Presented at: International Colloquium on Relationship Marketing, Newcastle, UK, 8-10 September 2014.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, M. J. 2013. Operational exchange in collaborative business to business alliances: antecedents and the impact of firm size. Presented at: EMAC 2013, Istanbul, Turkey, 4-7 June 2013.

Chuang, Fu-Mei, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew J. 2012. Clan culture, strategic orientation and new product performance in Chinese marketing ventures: an exploration of main and moderating effects. Journal of Strategic Marketing 20 (3) , pp. 267-286. 10.1080/0965254X.2011.643914

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew J. and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2012. A value-in-process analysis of relationship interactions in non-equity alliances. Industrial Marketing Management 41 (1) , pp. 186-196. 10.1016/j.indmarman.2011.11.016

Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, Hingley, Martin K., Grant, David B. and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2012. Value in business and industrial marketing: past, present, and future. Industrial Marketing Management 41 (1) , pp. 207-214. 10.1016/j.indmarman.2011.11.025

Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463, Hughes, Paul and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2012. Pursuing ‘Flexible Commitment’ as strategic ambidexterity: an empirical justification in high technology firms. European Journal of Marketing 46 (10) , pp. 1389-1417. 10.1108/03090561211248099

Volberda, Henk, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Rainmoeller, Patrick, Hitt, Michael A., Ireland, R. Duane and Hoskisson, Robert E. 2011. Strategic management: competitive and globalisation: concepts only. Andover: Cengage Learning.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Thorpe, Eleri R. and McGuinness, Tony 2011. The contribution of marketing to business strategy formation: A perspective on business performance gains. Journal of Strategic Marketing 8 (4) , pp. 341-362. 10.1080/09652540010003672

Hughes, Mathew, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Ireland, R. Duane and Hughes, Paul 2011. Network behaviours, social capital, and organisational learning in high-growth entrepreneurial firms. International Journal of Entrepreneurship and Small Business 12 (3) , pp. 257-272. 10.1504/IJESB.2011.039006

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, M. 2011. Alliance governance in marketing channels: substitutes and multidimensional forms. Presented at: Marketing Theory Challenges in Emerging Societies : Conference Proceedings, Iaşi, Romania, 21-23 September 2011. Published in: Munteanu, Corneliu ed. Proceedings of 2nd European Marketing Academy (EMAC) Regional Conference, Iasi, Romania, 21-23 September 2011. Iasi: Alexandru Ioan Cuza University of Iasi, pp. 247-253.

Volberda, Henk W., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Reinmoeller, Patrick, Hitt, Michael A., Ireland, R. Duane and Hoskisson, Robert E. 2011. Strategic management: Competitiveness and globalization (Concepts and cases). Andover: Cengage Learning.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2010. Marketing strategy implementation. Sheth, Jagdish and Malhotra, Naresh, eds. Wiley International Encyclopedia of Marketing, Vol. 6. Chichester: Wiley, pp. 163-166.

Hughes, Paul, Hughes, Matthew and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2010. Why do product-market strategies fail? A sociostructural examination under conditions of adherence. Group & Organization Management 35 (5) , pp. 606-635. 10.1177/1059601110383408

Hughes, P, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144, Hughes, M., Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463, Powell, Taman Harley and Hodgkinson, I. 2010. Antecedents and consequences of product-market planning capability. Presented at: Strategic Management Society 30th Annual International Conference, Rome, Italy, 12-15 September 2010.

Hodgkinson, Ian, Hughes, Mathew, Hughes, Paul and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2010. The role of absorptive capacity in the market orientation- customer performance relationship for public service provision. Presented at: 39th European Marketing Academy (EMAC) Annual Conference 2010, Copenhagen, Denmark, 1-4 June 2010.

Rosier, Eleri Rhian, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Cadogan, John 2010. Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager in industrial service firms. Industrial Marketing Management 39 (3) , pp. 450-459. 10.1016/j.indmarman.2008.10.002

Hughes, Mathew, Martin, Silvia L., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew John 2010. Realizing product-market advantage in high-technology international new ventures: the mediating role of ambidextrous innovation. Journal of International Marketing 18 (4) , pp. 1-21. 10.1509/jimk.18.4.1

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew and Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 2010. Non-trust in non-equity relationships: A non-transaction costs approach. Presented at: International Colloquium on Relationship Marketing 2010, Henley-on-Thames, UK, 27-29 September 2010. pp. 31-32.

Vorhies, Douglas W., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Autry, Chad W. 2009. Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance. Strategic Management Journal 30 (12) , pp. 1310-1334. 10.1002/smj.798

Lozano, S., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, M. 2009. International new ventures: A conceptual review of new internationalization patterns. Presented at: 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, USA, 7-10 August 2009.

Chuang, F., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew 2009. Developing successful new products in Chinese high-tech firms: The effects of business climate and strategic orientation. Presented at: 38th European Marketing Academy (EMAC) Annual Conference 2009, Nantes, France, 26-29 May 2009.

Uslay, Can, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Sheth, Jagdish N. 2009. Peter Drucker on marketing: an exploration of five tenets. Journal of the Academy of Marketing Science 37 (1) , pp. 47-60. 10.1007/s11747-008-0099-8

Lambe, C. Jay, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Sheng, Shibin and Kutwaroo, Gopal 2009. Alliance-based new product development success: The role of formalization in exploration and exploitation contexts. Journal of Business-to-Business Marketing 16 (3) , pp. 242-275. 10.1080/10517120802484593

Herrmann, Andreas, Heitmann, Mark, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Henneberg, Stephan C. and Landwehr, Jan 2009. Consumer decision making and variety of offerings: the effect of attribute alignability. Psychology and Marketing 26 (4) , pp. 333-358. 10.1002/mar.20276

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 2009. The polydestrous effects of peripheral vision capability, proactive and responsive market orientation on new product program and financial performance. Reynolds, Kirsty and White, Chris, eds. Proceedings of 2009 American marketing Assocation (AMA) Winter Educator's Conference, Tampa, USA, 20-23 February 2009, Vol. 20. American Marketing Association (AMA),

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Berthon, Pierre 2008. Market orientation, generative learning, innovation strategy and business performance inter-relationships in bioscience firms. Journal of Management Studies 45 (8) , pp. 1329-1353. 10.1111/j.1467-6486.2008.00778.x

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Lambe, C., Kutwaroo, G., Hughes, M. and Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 2008. Knowledge application and knowledge generation in high technology strategic alliances: performance implications and the moderating effects of relational conditions. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008.

Hughes, Mathew, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Ireland, Duane and Hughes, Paul 2008. The interactive effect of social capital and embeddedness on learning from network relationships. Presented at: Strategic Management Society 28th Annual International Conference, Cologne, Germany, 12-15 October 2008.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, M., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Chuang, F. 2008. Assessment of inter-organisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management Conference (BAM) 2008, Harrogate, UK, 9-11 September 2008.

Chuang, F., Robson, Matthew, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2008. The contingent value of stage-gate capabilities for new product performance in Chinese new technology ventures. Presented at: Academy of Marketing Conference 2008, Aberdeen, UK, 8-10 July 2008.

Hughes, Paul and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2008. Fitting strategic resources with product-market strategy: Performance implications. Journal of Business Research 61 (4) , pp. 323-331. 10.1016/j.jbusres.2007.06.023

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Page, Kelly L. 2008. Managing business transformation to deliver strategic agility. Strategic Change 17 (5-6) , pp. 155-168. 10.1002/jsc.823

Hughes, Paul, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 2008. Market knowledge diffusion and business performance. European Journal of Marketing 42 (11/12) , pp. 1372-1395. 10.1108/03090560810903718

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Katsikeas, Constantine S. 2008. Export stimuli: export intention compared with export activity. Paliwoda, Stanley J. and Ryans, John K., eds. International marketing: modern and classic papers, Vol. 1. The International library of critical writings on business and management series, Edward Elgar Publishing Ltd,

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Chuang, Fu-Mei 2008. Assessment of interorganisational governance types: multidimensionality and repeated ties. Presented at: British Academy of Management 2008, Harrogate, UK, September 2008. pp. 31-32.

Hughes, Mathew, Hughes, Paul and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2007. Exploitative Learning and Entrepreneurial Orientation Alignment in Emerging Young Firms: Implications for Market and Response Performance. British Journal of Management 18 (4) , pp. 359-375. 10.1111/j.1467-8551.2007.00519.x

Zarkos, Stefanos, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Kouropalatis, Yiannis 2007. Real options and real strategies. Strategic Change 16 (7) , pp. 315-325. 10.1002/jsc.802

Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 and Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 2007. Peripheral vision: A conceptual model and propositional inventory. Presented at: British Academy of Management Conference, Warwick, UK, 11-13 Sep 2007.

Hughes, Mathew and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2007. Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth. Industrial Marketing Management 36 (5) , pp. 651-661. 10.1016/j.indmarman.2006.04.003

Hughes, Matthew, Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144, Ireland, Duane and Hughes, Paul 2007. Networking behaviours, social capital and organisational learning in high-growth entrepreneurial firms. Presented at: Academy of Marketing Science XIII World Marketing Congress: Marketing Theory and Practice in an Inter-functional World, Verona, Italy, 11-14 Jul 2007.

Katsikea, E., Theodosiou, M. and Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 2007. Managerial, organizational, and external drivers of sales effectiveness in export market ventures. Journal of the Academy of Marketing Science 35 (2) , pp. 270-293. 10.1007/s11747-007-0041-5

Hughes, Paul and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2007. A resource-advantage perspective of product-market strategy performance & strategic capital in high technology firms. Industrial Marketing Management 36 (4) , pp. 503-517. 10.1016/j.indmarman.2006.01.003

Rosier, Eleri Rhian and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2007. A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers. Journal of Strategic Marketing 15 (2) , pp. 223-236. 10.1080/09652540701320985

Hughes, Mathew, Ireland, R. Duane and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2007. Stimulating Dynamic Value: Social Capital and Business Incubation as a Pathway to Competitive Success. Long Range Planning 40 (2) , pp. 154-177. 10.1016/j.lrp.2007.03.008

Rosier, Eleri Rhian and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2007. In pursuit of the "ideal approach" to successful marketing strategy implementation. European Journal of Marketing 41 (5/6) , pp. 659-677. 10.1108/03090560710737679

Hughes, Paul, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 and Hughes, Mathew 2007. Beyond market orientation as a cybernetic system: A market knowledge diffusion perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007. Published in: Dixon, Andrea and Machleit, Karen eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. Chicago, IL, USA: American Marketing Association, pp. 337-338.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Lambe, C. Jay, Kutwaroo, Gopal and Hughes, Paul 2007. Delivering financial performance in international strategic alliances: A knowledge-based perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007. Published in: Dixon, Andrea and Machleit, Karen A. eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. , vol.18 Chicago, IL, USA: American Marketing Association, p. 200.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew John, Skarmeas, Dionysis and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor structure. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007.

Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316, Robson, Matthew, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Skarmeas, Dionysis 2007. Formal governance in co-marketing alliances: conceptualization and assessment of factor model. Presented at: British Academy of Management Conference 2007, Warwick, UK, 10-13 September 2007. pp. 31-32.

Hughes, Mathew, Hughes, Paul and Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 2006. Time-based competitive performance and entrepreneurial orientation. Presented at: Strategy And Governance in a World of Institutional Change -Strategic Management Society 26th Annual International Conference, Vienna, Austria, 29 October - 1 November 2006.

Cadogan, John W., Cui, Charles C., Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Story, Vicky M. 2006. Factors facilitating and impeding the development of export market-oriented behavior: A study of Hong Kong manufacturing exporters. Industrial Marketing Management 35 (5) , pp. 634-647. 10.1016/j.indmarman.2005.06.014

Rosier, Eleri Rhian, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Barton, L. and Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.

Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 and Chimhanzi, J 2005. Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firms. Journal of Business Research 58 (6) , pp. 787-796. 10.1016/j.jbusres.2003.11.003

Hughes, H., Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144, Hughes, Paul and Ireland, R. D. 2005. The influence of organizational characteristics and entrepreneurial intensity on incremental and radical innovation. Presented at: 12th International Product Development Management Conference, Copenhagen, Denmark, 12-14 June 2005.

Rosier, Eleri Rhian, Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 and Barton, Lisa 2005. Marketing managers' locus of control and role performance: Implications for product market strategy execution. Presented at: 2005 EMAC Annual Conference, Milan, Italy, 24-27 May 2005.

Hughes, Paul, Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 and Hughes, Matthew 2005. Resources, strategy type and business performance: an assessment of strategic fit. Presented at: 34th EMAC conference, Milan, Italy, 24 - 27 May 2005.

McGuinness, Tony and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2005. The effect of market and learning orientation on strategy dynamics: The contributing effect of organisational change capability. European Journal of Marketing 39 (11/12) , pp. 1306-1326. 10.1108/03090560510623271

Katsikea, Evangelia S., Papavassiliou, Nikolaos, Theodosiou, Marios and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2005. Export market expansion strategies of direct-selling small and medium-sized firms: Implications for export sales management activities. Journal of International Marketing 13 (2) , pp. 57-92. 10.1509/jimk.13.2.57.64856

Thorpe, Eleri Rhian, Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144, Barton, Lisa and Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 2004. Fair process and managerial involvement in implementing strategy. Presented at: Strategic Management Society Annual Conference, San Juan, Puerto Rico, 31 Oct - 3 Nov 2004.

Thorpe, Eleri, Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 and Cadogan, J. W. 2004. Procedural justice and marketing strategy implementation effectiveness. Presented at: 33rd EMAC Conference, Murcia, Spain, 18 - 21 May 2004.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Kutwaroo, Gopal 2004. The paradox between marketing knowledge transfer and strategic alliance success. Presented at: American Marketing Association (Winter) Educators' Conference, Scottsdale, AZ, USA, 6-9 February 2004.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2004. Agile Business Relationships and Technology. Journal of General Management 29 (4) , pp. 77-92.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2004. Business agility and internal marketing. European Business Review 16 (5) , pp. 464-472. 10.1108/09555340410699811

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2004. Market-Based Organisational Learning - Theoretical Reflections and Conceptual Insights. Journal of Marketing Management 20 (1-2) , pp. 67-103. 10.1362/026725704773041131

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2004. Teleworking: an assessment of the benefits and challenges. European Business Review 16 (4) , pp. 344-357. 10.1108/09555340410699613

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Turnell, Christopher R. 2003. Market-based Organizational Learning and Market Performance Gains. British Journal of Management 14 (3) , pp. 255-274. 10.1111/1467-8551.00378

Katsikea, Evangelia and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2003. Exploring export sales management practices in small- and medium-sized firms. Industrial Marketing Management 32 (6) , pp. 467-480. 10.1016/S0019-8501(02)00249-3

McGuinnes, Tony and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2003. Organisational change capability: The theoretical construct and its operational measurement. Presented at: Academy of Marketing Science Conference, Washington, DC, USA, 28-31 May 2003.

Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144, Magin, S. D., Huber, Frank and Herrmann, Andreas 2003. The why of buying Nike: Findings of a causal analytic study. Presented at: Academy of Marketing Science Conference: Creating and Delivering Value in Marketing: Worldwide Perspectives on a Value-Centric Orientation, Washington, DC, USA, 28-31 May 2003.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Strong, Carolyn A. 2003. Business performance and dimensions of strategic orientation. Journal of Business Research 56 (3) , pp. 163-176. 10.1016/S0148-2963(01)00218-1

Berthon, Pierre, Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 and Krepapa, Areti 2003. The effects of market orientation and organisational learning on innovation and business performance. Presented at: AMA (Winter) Educators' Conference, Orlando, FL, USA, 14-17 Feb 2003.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2003. Information technology: second-class citizen or strategy partner. Journal of Business Strategy 24 (6) , pp. 38-45. 10.1108/02756660310698849

Rudd, John M. and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2003. Editorial - Marketing Strategy: a history of the next decade [Editorial]. Journal of Strategic Marketing 11 (3) , pp. 161-164. 10.1080/0965254032000133430

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2003. Outsourcing: towards the 'shamrock organization'. Journal of General Management 29 (2) , pp. 35-52.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Strong, Carolyn A. and McGuinness, Tony 2003. Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective. European Journal of Marketing 37 (10) , pp. 1409-1439. 10.1108/03090560310487176

Oxtoby, Barrie, McGuiness, Tony and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2002. Developing Organisational Change Capability. European Management Journal 20 (3) , pp. 310-320. 10.1016/S0263-2373(02)00047-6

Deng, Shumin, Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 and Katsikeas, Constantine 2002. Barriers to export performance of small and medium-sized exporters: Empirical evidence in a Canadian context. Presented at: Multicultural Marketing Conference of the Academy of Marketing Science, Valencia, Spain, 26-29 June 2002.

McGuinnes, Tony, Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 and Oxtoby, Barrie 2002. Organisational change capability: The theoretical construct and its operational measurement. Presented at: Organisational Knowledge, Learning and Capabilities Conference, Athens, Greece, 5-6 April 2002.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Hunt, Shelby D. 2002. Determining marketing strategy: A cybernetic systems approach to scenario planning. European Journal of Marketing 36 (4) , pp. 450-478. 10.1108/03090560210417264

Chimhanzi, Jaqueline and Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 2002. Explanations from the marketing/HR dyad for market competitiveness: A perspective on marketing strategy implementation effectiveness and market performance in service firms. Presented at: AMA (Winter) Educators' Conference, Austin, TX, USA, Feb 22-25 2002. AMA Winter Educators Conference. AMA Winter Educators Conference. American Marketing Association, pp. 66-67.

McNaughton, Rod B, Osborne, Phil, Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 and Kutwaroo, Gopal 2001. Market orientation and firm value. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001.

Rosier, Eleri Rhian and Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 2001. Mid-level managers and marketing strategy implementation: Mechanisms, processes and properties of procedural justice. Presented at: AM2001: Academy of Marketing Conference, Cardiff University, Cardiff, UK, 2-4 Jul 2001.

Oxtoby, Barrie, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, McGuinness, Tony and Jones, Martyn 2001. Total quality leadership: Employing organisational learning as a conduit. International Journal of Management 18 (2) , pp. 245-251.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Ambler, T. 2001. Strategic orientation and export development: A resource-based perspective. Presented at: 30th European Marketing Academy Conference:Rethinking European Marketing, Bergen, Norway, 8-11 May 2001.

Morgan, Robert E ORCID: https://orcid.org/0000-0001-8981-3144 and Walters, Peter 2001. Global marketing research: Emerging themes and future directions. Presented at: AMA (Winter) Educators' Conference, Scottsdale, AZ, USA, Feb 16-19 2001.

Rosier, Eleri Rhian and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2001. Foreign direct investment in transition economies: the case of the Coca-Cola company in Russia. Liu, Hong, ed. Foreign Direct Investment and Strategic Alliances in Europe, International Business Press, pp. 27-48.

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Rosier, Eleri Rhian 2001. Foreign direct investment in transition economies: The case of Coca-Cola in Russia. Journal of Euromarketing 10 (1) , pp. 27-48. 10.1300/J037v10n01_03

Huber, Frank, Herrmann, Andreas and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2001. Gaining competitive advantage through customer value oriented management. Journal of Consumer Marketing 18 (1) , pp. 41-53. 10.1108/07363760110365796

McNaughton, Rod B., Osborne, Phil, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Kutwaroo, Gopal 2001. Market Orientation and Firm Value. Journal of Marketing Management 17 (5-6) , pp. 521-542. 10.1362/026725701323366917

Katsikea, Evangelia and Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 2001. Export sales management and export development: Export sales control, organisation design, managerial characteristics and behavioural attributes. Presented at: Third Biennial Academy of Marketing/American Marketing Association Conference, Cardiff, UK, 1 July 2001.