Green and competitive: Influences on environmental new product development performance

Pujari, D., Wright, G. and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2003. Green and competitive: Influences on environmental new product development performance. Journal of Business Research 56 (8) , pp. 657-671. 10.1016/S0148-2963(01)00310-1

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Abstract

This article reports the findings of a large-scale research project on environmental new product development (ENPD) within British manufacturers. A major contribution of this article is the attempt to integrate new product development (NPD) and environmental management philosophies in order to develop and empirically test a theoretical framework for ENPD and performance. As such, it is one of the first studies to go beyond the anecdotal evidence in the extant literature, to empirically research ENPD activities and their impacts. This contributes to the debate about the potential for firms to be “green and competitive” by examining the relationship between ENPD activities and market and eco-performance for environmental new products. Contrary to the popular perception, the results suggest that there is more synergy than conflict between the conventional and environmental product development paradigms.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Uncontrolled Keywords:	New product development; Green marketing; Manufacturing firms
ISSN:	01482963
Last Modified:	17 Oct 2022 09:18
URI:	https://orca.cardiff.ac.uk/id/eprint/2704

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