Huber, Frank, Herrmann, Andreas and Morgan, Robert E. ![]() |
Official URL: http://dx.doi.org/10.1108/07363760110365796
Abstract
Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits, and various costs of consumption. In the proposed model, benefits and costs are defined in terms of consumers’ perceptions in the activities of acquisition, consumption, and maintenance, as well as consumers’ expectation of value satisfaction before buying.
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Uncontrolled Keywords: | Competitive advantage; Consumer behaviour; Perceptions; Product attributes Value |
Publisher: | Emerald |
ISSN: | 0736-3761 |
Last Modified: | 21 Oct 2022 10:20 |
URI: | https://orca.cardiff.ac.uk/id/eprint/39897 |
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