Delivering financial performance in international strategic alliances: A knowledge-based perspective

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Lambe, C. Jay, Kutwaroo, Gopal and Hughes, Paul 2007. Delivering financial performance in international strategic alliances: A knowledge-based perspective. Presented at: 2007 American Marketing Association (AMA) Winter Educators’ Conference, San Diego, CA, USA, 16-19 February 2007. Published in: Dixon, Andrea and Machleit, Karen A. eds. 2007 AMA Winter Educators' Conference: Marketing Theory and Applications, San Diego, CA, USA, 16-19 February 2007. , vol.18 Chicago, IL, USA: American Marketing Association, p. 200.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Publisher:	American Marketing Association
ISBN:	0877573247
Last Modified:	24 Oct 2022 09:52
URI:	https://orca.cardiff.ac.uk/id/eprint/42440

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