Mid-level marketing managers: Commitment and marketing strategy implementation effectiveness

Rosier, Eleri Rhian and Morgan, R. M. 2003. Mid-level marketing managers: Commitment and marketing strategy implementation effectiveness. Presented at: Academy of Marketing Conference 2003: History of the Next Decade, Birmingham, UK, 8-10 July 2003.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Last Modified:	04 Jun 2017 05:09
URI:	https://orca.cardiff.ac.uk/id/eprint/49010

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