The paradox between marketing knowledge transfer and strategic alliance success

Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144 and Kutwaroo, Gopal 2004. The paradox between marketing knowledge transfer and strategic alliance success. Presented at: American Marketing Association (Winter) Educators' Conference, Scottsdale, AZ, USA, 6-9 February 2004.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Last Modified:	24 Oct 2022 11:53
URI:	https://orca.cardiff.ac.uk/id/eprint/49652

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