The why of buying Nike: Findings of a causal analytic study

Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144, Magin, S. D., Huber, Frank and Herrmann, Andreas 2003. The why of buying Nike: Findings of a causal analytic study. Presented at: Academy of Marketing Science Conference: Creating and Delivering Value in Marketing: Worldwide Perspectives on a Value-Centric Orientation, Washington, DC, USA, 28-31 May 2003.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Last Modified:	24 Oct 2022 11:53
URI:	https://orca.cardiff.ac.uk/id/eprint/49653

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