Strategies to increase levels of trust and participation amongst shoppers in cause related marketing

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2002. Strategies to increase levels of trust and participation amongst shoppers in cause related marketing. Presented at: Second Annual Nonprofit Social and Arts Marketing Colloquium, London, UK, September 2002.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics) Sustainable Places Research Institute (PLACES)
Subjects:	H Social Sciences > HF Commerce
Last Modified:	24 Oct 2022 12:11
URI:	https://orca.cardiff.ac.uk/id/eprint/50816

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