Fashion branding: an empirical investigation of consumer choice criteria in Qatar.

Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Harhoush, A. 2007. Fashion branding: an empirical investigation of consumer choice criteria in Qatar. Presented at: Fourth AGBA World Congress, Penang, Malaysia, 21-25 May 2007.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce
Last Modified:	25 Oct 2022 08:12
URI:	https://orca.cardiff.ac.uk/id/eprint/51799

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