Cardiff University | Prifysgol Caerdydd ORCA
Online Research @ Cardiff 
WelshClear Cookie - decide language by browser settings

Browse by Current Cardiff authors

[up] Up a level
Number of items: 33.

Yani-de-Soriano, Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Marques, Thiago Rafael Ferreira, Veludo-de-Oliveira, Tânia and Battistella-Lima, Suzana Valente 2025. Devoted or addicted? Modeling gaming addiction in eSports. Computers in Human Behavior 162 , 108470. 10.1016/j.chb.2024.108470
Item availability restricted.
file

Bastos, Adriana, Veludo-de-Oliveira, Tânia, Yani-de-Soriano, Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Atalla, Marcio and Gualano, Bruno 2022. Leveraging macro-social marketing to achieve sustainable development goals: a city-wide intervention addressing obesity in Brazil. Journal of Social Marketing 12 (1) , pp. 29-48. 10.1108/JSOCM-09-2020-0187

Grott, Emily, Cambra-Fierro, Jesus, Perez, Lourdes and Yani-De-Soriano, Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2019. How cross culture affects the outcomes of co-creation. European Business Review 31 (4) , pp. 544-566. 10.1108/EBR-01-2018-0022

Yani-De-Soriano, Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Hanel, Paul H. P., Vazquez Carrasco, Rosario, Cambra-Fierro, Jesus, Wilson, Alan and Centeno, Edgar 2019. Investigating the role of customers: Perceptions of employee effort and justice in service recovery: A cross-cultural perspective. European Journal of Marketing 53 (4) , pp. 708-732. 10.1108/EJM-09-2017-0570
file

Al-Masri, Lubna and Yani-De-Soriano, Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2019. Why do I follow fashion bloggers? Insights from Jordanian consumers: an abstract. Presented at: AMSWMC 2018: Finding New Ways to Engage and Satisfy Global Customers, Porto, Portugal, 27-29 June 2018. Published in: Rossi, Patricia and Krey, Nina eds. Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Developments in Marketing Science: Proceedings of the Academy of Marketing Science Cham, Switzerland: Springer, pp. 145-146. 10.1007/978-3-030-02568-7_42

Saeed, Saadat, Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Yani-De-Soriano, Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Muffatto, Moreno 2018. The role of perceived university support in the formation of students' entrepreneurial intention. Lindgreen, Adam, Vallaster, Christine, Maon, Francois, Yousafzai, Shumaila and Palacios Florencio, Beatriz, eds. Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation, Oxford ; New York, NY: Routledge, pp. 3-23. (10.4324/9781315611495-1)

Alhidari, I, Veludo-de-Oliveria, T, Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 and Yani-De-Soriano, Marie ORCID: https://orcid.org/0000-0002-1169-5923 2018. Modeling the effect of multi-dimensional trust on individual monetary donations to charitable organizations. Nonprofit and Voluntary Sector Quarterly 47 (3) , pp. 623-644. 10.1177/0899764017753559

Fagerstrøm, Asle, Pawar, Sanchit, Sigurdsson, Valdimar, Foxall, Gordon R ORCID: https://orcid.org/0000-0002-3572-6456 and Yani-De-Soriano, Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2017. That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb. Computers in Human Behavior 72 , pp. 123-131. 10.1016/j.chb.2017.02.029
file

Veludo-de-Oliveira, Tania, Alhidari, Ibrahim, Yani-De-Soriano, Marie ORCID: https://orcid.org/0000-0002-1169-5923 and Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 2017. Comparing the explanatory and predictive power of intention-based theories of personal monetary donation to charitable organizations. Voluntas: International Journal of Voluntary and Nonprofit Organizations 28 (2) 10.1007/s11266-016-9690-7

Rosier, Eleri and Yani-De-Soriano, Marie ORCID: https://orcid.org/0000-0002-1169-5923 2017. Encouraging the uptake of PhD programmes by female UGs/PGTs. Presented at: Association of Business Schools Learning and Teaching Conference, Bristol, April 2017.

Saeed, Sadaat, Yousafzai, Shumaila Y. ORCID: https://orcid.org/0000-0002-9136-4947, Yani-De-Soriano, Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Muffato, Moreno 2015. The role of perceived university support in the formation of students' entrepreneurial intention. Journal of Small Business Management 53 (4) , pp. 1127-1145. 10.1111/jsbm.12090
file

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Newman, Andrew J. 2013. The impact of the interaction of utilitarian and informational reinforcement and behaviour setting scope on consumer response. Psychology and Marketing 30 (2) , pp. 148-159. 10.1002/mar.20594

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Javed, Uzma and Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 2012. Can an industry be socially responsible if its products harm consumers? The case of online gambling. Journal of Business Ethics 110 (4) , pp. 481-497. 10.1007/s10551-012-1495-z

Slater, Stephanie ORCID: https://orcid.org/0000-0001-9817-3687 and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2012. Researching consumers in multicultural societies: Emerging methodological issues. Piacentini, M. G. and Cui, C. C., eds. Multicultural Perspectives in Customer Behaviour, Key Issues in Marketing Management, London: Routledge, pp. 149-166.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 and Javed, U. 2012. The role of neurophysiology, emotion and contingency in the explanation of consumer choice. Wells, Victoria Kate and Foxall, Gordon Robert, eds. Handbook of Developments in Consumer Behaviour, Elgar Original Reference, Cheltenham: Edward Elgar, pp. 461-522.

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2012. Understanding customer-specific factors underpinning internet banking adoption. International Journal of Bank Marketing 30 (1) , pp. 60-81. 10.1108/02652321211195703

Gillani, Alvina, Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Pallister, John Gordon and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2011. Consumer cynicism: an emergent phenomenon in fairtrade? Presented at: Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, UK, 5-7 July 2011.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2011. Influence of reinforcement contingencies and cognitive styles on affective responses: an examination of Rolls' theory of emotion in the context of consumer choice. Journal of Applied Social Psychology 41 (10) , pp. 2508-2537. 10.1111/j.1559-1816.2011.00823.x

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Doyle, John R., Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Wells, Victoria K. 2011. Contexts and individual differences as influences on consumers' delay discounting. The Psychological Record 61 (4) , pp. 599-611.

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Javed, Uzma and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2010. Proposed model for understanding the psycho-social influences and negative outcomes of PIU and MMORPG addiction. Presented at: 15th International Business Information Management Association Conference, Cairo, Egypt, 6-7 November 2010.

Moqbel, Asem Yaseen, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 2010. Mobile commerce use among UK mobile users. International Journal of Technology Diffusion 1 (2) , pp. 1-35. 10.4018/jtd.2010040101

Slater, Stephanie ORCID: https://orcid.org/0000-0001-9817-3687 and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2010. Researching consumers in multicultural societies: emerging methodological issues. Journal of Marketing Management 26 (11-12) , pp. 1143-1160. 10.1080/0267257X.2010.509581

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Slater, Stephanie ORCID: https://orcid.org/0000-0001-9817-3687 2009. Revisiting Drucker's theory: has consumerism led to the overuse of marketing? Journal of Management History 15 (4) , pp. 452-466. 10.1108/17511340910987347

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge, Wells, Victoria Kate, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Sigurdsson, Valdimar 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. Jaya, Krishna S., ed. Marketing for social change: perspectives and experience, Hyderabad, India: Icfai Press, pp. 117-144.

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Newman, Andrew 2007. Synergistic effects of the BPM's structural dimensions on consumer behavior. Presented at: 1st International Symposium on Consumer Behavior Analysis, Cardiff, UK, 5-6 Sep 2007.

Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Harhoush, A. 2007. Fashion branding: an empirical investigation of consumer choice criteria in Qatar. Presented at: Fourth AGBA World Congress, Penang, Malaysia, 21-25 May 2007.

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2006. The emotional power of place: The fall and rise of dominance in retail research. Journal of Retailing and Consumer Services 13 (6) , pp. 403-416. 10.1016/j.jretconser.2006.02.007

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge M., James, Victoria K., Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Sigurdsson, Valdimar 2006. Consumer behavior analysis and social marketing: the case of environmental conservation. Behavior and Social Issues 15 (1) , pp. 101-124.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Yani-de-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2005. Situational influences on consumers' attitudes and behavior. Journal of Business Research 58 (4) , pp. 518-526. 10.1016/S0148-2963(03)00142-5

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pearson, Gordon J. 2002. Emotion and environment: a test of the behavioural perspective model in a Latin American context. Journal of Consumer Behaviour 2 (2) , pp. 138-154. 10.1002/cb.96

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2002. A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology. Journal of Consumer Behaviour 2 (1) , pp. 23-36. 10.1002/cb.87

Pearson, Gordon, Soriano-Meier, Horacio and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2002. Fundamentos económicos de la estrategia. Presented at: V Jornadas Científico Técnicas de la Facultad de Ingeniería, Mérida, Venezuela, 18-22 Mar 2002.

Yani-De-Soriano, Marie ORCID: https://orcid.org/0000-0002-1169-5923, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Soriano-Meier, H. 2002. Estrategias metodológicas trans-culturales en la investigación gerencial. Presented at: V. Jornadas Científico Técnicas de la Facultad de Ingeniería, Mérida, Venezuela, Mérida, Venezuela, 18-22 March 2002.

This list was generated on Fri Mar 14 05:38:23 2025 GMT.


Maintained by Cardiff University Information Services