Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, Antioco, Michael and Wetzels, Martin 2004. Bla-bla-bla: video chat service on the Internet - a market feasibility study. Qualitative Market Research: An International Journal 7 (1) , pp. 20-33. 10.1108/13522750410512859 |
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Abstract
The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current business market. Here interest lies in video chatting on the Internet. This is a type of service that adds video support to chatting using a Web cam and is gradually attracting more Internet users. The paper consists of a market feasibility study evaluating the potential commercialisation of a software program that enables the “cutting away” of the chatters from the original background filmed by the Web cam, and later re-integrates them into a new background. The software program could, therefore, be interesting for advertising companies.
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > HF Commerce |
Uncontrolled Keywords: | Belgium; Computer networks; Internet; Market research; Software engineering |
Publisher: | Emerald |
ISSN: | 1352-2752 |
Date of First Compliant Deposit: | 30 March 2016 |
Last Modified: | 15 May 2023 13:10 |
URI: | https://orca.cardiff.ac.uk/id/eprint/55295 |
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