Bla-bla-bla: video chat service on the Internet - a market feasibility study

Lindgreen, Adam ORCID: https://orcid.org/0000-0001-7881-7350, Antioco, Michael and Wetzels, Martin 2004. Bla-bla-bla: video chat service on the Internet - a market feasibility study. Qualitative Market Research: An International Journal 7 (1) , pp. 20-33. 10.1108/13522750410512859

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Abstract

The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current business market. Here interest lies in video chatting on the Internet. This is a type of service that adds video support to chatting using a Web cam and is gradually attracting more Internet users. The paper consists of a market feasibility study evaluating the potential commercialisation of a software program that enables the “cutting away” of the chatters from the original background filmed by the Web cam, and later re-integrates them into a new background. The software program could, therefore, be interesting for advertising companies.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce
Uncontrolled Keywords:	Belgium; Computer networks; Internet; Market research; Software engineering
Publisher:	Emerald
ISSN:	1352-2752
Date of First Compliant Deposit:	30 March 2016
Last Modified:	15 May 2023 13:10
URI:	https://orca.cardiff.ac.uk/id/eprint/55295

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