Lindgreen, Adam  ORCID: https://orcid.org/0000-0001-7881-7350, Antioco, Michael and Wetzels, Martin
2004.
Bla-bla-bla: video chat service on the Internet - a market feasibility study.
Qualitative Market Research: An International Journal
7
(1)
, pp. 20-33.
10.1108/13522750410512859
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Abstract
The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible. Moreover, it is a new medium for reaching consumers, which is a central preoccupation to organisations in the current business market. Here interest lies in video chatting on the Internet. This is a type of service that adds video support to chatting using a Web cam and is gradually attracting more Internet users. The paper consists of a market feasibility study evaluating the potential commercialisation of a software program that enables the “cutting away” of the chatters from the original background filmed by the Web cam, and later re-integrates them into a new background. The software program could, therefore, be interesting for advertising companies.
| Item Type: | Article |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Business (Including Economics) |
| Subjects: | H Social Sciences > HF Commerce |
| Uncontrolled Keywords: | Belgium; Computer networks; Internet; Market research; Software engineering |
| Publisher: | Emerald |
| ISSN: | 1352-2752 |
| Date of First Compliant Deposit: | 30 March 2016 |
| Last Modified: | 15 May 2023 13:10 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/55295 |
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