Ethnic marketing, ethnic entrepreneurship and social innovation

Mehmood, Abid ORCID: https://orcid.org/0000-0003-3719-6388, Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910 and Sriram, Ven 2015. Ethnic marketing, ethnic entrepreneurship and social innovation. Jamal, Ahmad, Peñaloza, Lisa and Laroche, Michel, eds. The Routledge Companion to Ethnic Marketing, Routledge, pp. 84-96.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics) Social Sciences (Includes Criminology and Education) Sustainable Places Research Institute (PLACES)
Publisher:	Routledge
ISBN:	9780415643634
Related URLs:	Publisher
Last Modified:	15 Jan 2023 14:40
URI:	https://orca.cardiff.ac.uk/id/eprint/68652

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