Mehmood, Abid  ORCID: https://orcid.org/0000-0003-3719-6388, Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910 and Sriram, Ven
2015.
Ethnic marketing, ethnic entrepreneurship and social innovation.
Jamal, Ahmad, Peñaloza, Lisa and Laroche, Michel, eds.
The Routledge Companion to Ethnic Marketing,
Routledge,
pp. 84-96.
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| Item Type: | Book Section |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Business (Including Economics) Schools > Social Sciences (Includes Criminology and Education) Research Institutes & Centres > Sustainable Places Research Institute (PLACES) |
| Publisher: | Routledge |
| ISBN: | 9780415643634 |
| Related URLs: | |
| Last Modified: | 15 Jan 2023 14:40 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/68652 |
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