Daunt, Kate  ORCID: https://orcid.org/0000-0002-6741-4924 and Greer, Dominique A.
2015.
Unpacking the perceived opportunity to misbehave: The influence of spatio-temporal and social dimensions on consumer misbehaviour.
European Journal of Marketing
49
(9/10)
, pp. 1505-1526.
10.1108/EJM-01-2014-0061
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Abstract
Purpose – This study aims to use opportunity as a theoretical lens to investigate how the spatio-temporal and social dimensions of the consumption environment create perceived opportunities for consumers to misbehave. Design/methodology/approach – Drawing on routine activity theory and social impact theory, the authors use two experiments to demonstrate that spatio-temporal and social dimensions can explain consumer theft in retail settings. Findings – Study 1 reveals mixed empirical support for the basic dimensions of routine activity theory, which posits that the opportunity to thieve is optimised when a motivated offender, suitable target and the absence of a capable formal guardian transpire in time and space. Extending the notion of guardianship, Study 2 tests social impact theory and shows that informal guardianship impacts the likelihood of theft under optimal routine activity conditions. Originality/value – The study findings highlight important implications for academicians and retail managers: rather than focusing on the uncontrollable characteristics of thieving offenders, more controllable spatio-temporal and social factors of the retail environment can be actively monitored and manipulated to reduce perceived opportunities for consumer misbehaviour.
| Item Type: | Article |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Business (Including Economics) |
| Uncontrolled Keywords: | Opportunity, Experimental design, Routine activity theory, Consumer misbehaviour, Social impact theory, Theft |
| Additional Information: | Released with a Creative Commons Attribution Non-Commercial License (CC BY-NC) |
| Publisher: | Emerald |
| ISSN: | 0309-0566 |
| Date of First Compliant Deposit: | 30 March 2016 |
| Date of Acceptance: | 11 April 2015 |
| Last Modified: | 25 Nov 2024 21:00 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/74211 |
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