Examining the impact of public service announcements on help seeking and stigma: results of a randomized controlled trial

Corrigan, Patrick W., Powell, Karina J. and Al-Khouja, Maya A. 2015. Examining the impact of public service announcements on help seeking and stigma: results of a randomized controlled trial. Journal of Nervous and Mental Disease 203 (11) , pp. 836-842. 10.1097/NMD.0000000000000376

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Abstract

Health communication campaigns often seek to diminish stigma and promote care seeking, with public service announcements (PSAs) frequently prominent in these campaigns. One example is the Australian-based beyondblue campaign. As an alternative approach, campaigns may seek to reduce stigma by promoting stories of recovery. Participants completed measures of stigmatizing and empowering attitudes at pre-, post-, and 72-hour follow-up after being randomized to a PSA recovery-oriented video, treatable disease-oriented video (beyondblue), or control. When exposed to the recovery-oriented PSA, participants showed significant reduction in stigmatizing attitudes from pre- to posttest than beyondblue or the control group with the emergence of nonsignificant trends identified at follow-up. Findings suggest a recovery-oriented video leads to better change on measures of stigma and affirming attitudes than beyondblue. Despite the aforementioned findings, results failed to show either the recovery or beyondblue videos had a significant impact on intent to seek treatment.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Psychology
Publisher:	Lippincott, Williams & Wilkins
ISSN:	0022-3018
Last Modified:	02 Aug 2022 01:12
URI:	https://orca.cardiff.ac.uk/id/eprint/105081

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