The 'ladder of engagement' to building lasting customer relationships

Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657, Organ, Kate and Palmer, Adrian 2015. The 'ladder of engagement' to building lasting customer relationships. Presented at: 15th ICRM (International Colloquium in Relationship Marketing), Hanken Business School, Finland, 15th to 17th Sep 2015.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Related URLs:	Organisation
Last Modified:	03 Nov 2022 10:05
URI:	https://orca.cardiff.ac.uk/id/eprint/106889

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