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Behaviour and climate change: consumer perceptions of responsibility

Wells, Victoria Kate, Ponting, Cerys Anne and Peattie, Kenneth John ORCID: 2011. Behaviour and climate change: consumer perceptions of responsibility. Journal of Marketing Management 27 (7-8) , pp. 808-833. 10.1080/0267257X.2010.500136

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This paper explores the under-researched notion of consumer responsibility, a potentially significant influence on consumer behaviour that marketers and policymakers may be able to harness as they attempt to respond to environmental challenges such as climate change. The paper uses data derived from a commercially motivated survey (n = 1513) to explore domestic consumption behaviours most closely associated with the issue of disruptive climate change. A measure of 'General Environmental Responsiveness' (GER) is used to test: (1) the effects of consumers both taking responsibility for their actions and placing responsibility on others for the consequences of their consumption behaviour; and (2) whether sociodemographic variables can aid the targeting of consumers by the level and type of responsibility and pro-environmental behavioural intentions expressed. The study's findings demonstrate clear, if not strong, relationships between consumer conceptions of responsibilities for causing and tackling climate change and environment-related consumer behaviour. The study's implications both challenge accepted wisdom about environment-related consumer behaviour and suggest avenues for future research.

Item Type: Article
Status: Published
Schools: Business (Including Economics)
Geography and Planning (GEOPL)
Uncontrolled Keywords: consumer responsibility, environmental responsiveness, climate change, sociodemographic variables
Publisher: Taylor & Francis
ISSN: 0267-257x
Last Modified: 18 Oct 2022 12:38

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