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An economic psychology of the marketing firm

Foxall, Gordon ORCID: 2018. An economic psychology of the marketing firm. Lewis, Alan, ed. Cambridge Handbook of Psychology and Economic Behaviour, Cambridge University Press, pp. 365-402.

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Item Type: Book Section
Date Type: Publication
Status: In Press
Schools: Business (Including Economics)
Publisher: Cambridge University Press
ISBN: 9781107161399
Date of First Compliant Deposit: 27 February 2018
Date of Acceptance: 8 December 2017
Last Modified: 23 Oct 2022 13:04

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