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An economic psychology of the marketing firm

Foxall, Gordon ORCID: 2018. An economic psychology of the marketing firm. Lewis, Alan, ed. The Cambridge Handbook of Psychology and Economic Behaviour, Cambridge Handbooks in Psychology, Cambridge University Press, pp. 365-402. (10.1017/9781316676349.013)

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Cambridge University Press
ISBN: 9781107161399
Date of First Compliant Deposit: 27 February 2018
Date of Acceptance: 8 December 2017
Last Modified: 26 Apr 2024 11:30

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