Framework for aligning big-data strategy with organizational goals

Lakoju, Mike and Serrano, Alan 2017. Framework for aligning big-data strategy with organizational goals. Presented at: 23rd Americas Conference on Information Systems, Boston, MA, August 10-12, 2017. AMCIS 2017 Proceedings.

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Abstract

Organisations are currently looking to adopt Big Data technology but are uncertain of the benefits it may bring to the organization and concerned with the implementation costs. To this end, this research proposes a Strategic Framework aimed at helping on the alignment of the Business objectives with Big Data projects. The framework is expected to help on the understanding of the value that a proposed Big Data project may bring to the Organization. This paper focuses on the third phase of the framework: Generation of Strategic Big Data goals. The framework was tested on a broadcasting TV station in Nigeria. The conclusions of this phase are: the identification of strategic goals before implementation which offered a clearer view of the benefits the proposed project bring to the organization and helped to focus the project to deliver the best value. In addition, it helped them to reduced time and implementation costs.

Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	Published
Schools:	Schools > Computer Science & Informatics
ISBN:	9780996683142
Last Modified:	17 Mar 2021 02:43
URI:	https://orca.cardiff.ac.uk/id/eprint/110797

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