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Dealing with social desirability bias: An application to charitable giving

Lee, Zoe ORCID: https://orcid.org/0000-0001-5256-6100 and Sargeant, Adrian 2011. Dealing with social desirability bias: An application to charitable giving. European Journal of Marketing 45 (5) , pp. 703-719. 10.1108/03090561111119994

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Item Type: Article
Status: Published
Schools: Business (Including Economics)
Publisher: Emerald
ISSN: 0309-0566
Last Modified: 25 Oct 2022 13:48
URI: https://orca.cardiff.ac.uk/id/eprint/120794

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