Constructing and critiquing interracial couples on YouTube

Sobande, Francesca ORCID: https://orcid.org/0000-0002-4788-4099 2019. Constructing and critiquing interracial couples on YouTube. Johnson, Guillaume D., Thomas, Kevin D., Harrison, Anthony Kwame and Grier, Sonya A., eds. Race in the Marketplace: Crossing Critical Boundaries, Palgrave Macmillan, pp. 107-120.

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Abstract

Over the last decade, interracial couples and families are increasingly depicted in media and marketing. They are a strong source of public discourse, including discussion about British royalty and race relations. As the number of interracial couples and mixed-race individuals rises, it is pertinent to understand their representation in changing media and marketplace contexts. The online video-sharing site YouTube hosts related digital content warranting further study. In particular, the phenomenon of YouTube video blogging (vlogging) enables documentation of the lives of various interracial couples. As such, this chapter analyzes the activities of high-profile interracial couple video bloggers (vloggers). It explores how and why interracial couple vlogs are connected to issues regarding race, gender, sexuality, and the contemporary marketplace. Chapter Overview: • Components of interracial couple video blogs (vlogs) and what these suggest about issues regarding race and the marketplace. • How interracial couple vlogs reflect racial privilege and colorism. • What interracial couple vlogs indicate about the marketability of interracial relationships and mixed-race children. • How and why interracial couple vlogs are connected to ideas regarding race, gender, sexuality, and cultural differences. • How ideas about racialized identities and relationships are communicated via interracial couple vlogs.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Journalism, Media and Culture
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology H Social Sciences > HT Communities. Classes. Races
Publisher:	Palgrave Macmillan
Last Modified:	25 Oct 2022 14:10
URI:	https://orca.cardiff.ac.uk/id/eprint/121822

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