Ferns, George  ORCID: https://orcid.org/0000-0003-4517-7873
2019.
Thinking globally, teaching sustainability: embedding sustainability in international business studies and addressing student responses.
Amaeshi, Kenneth, Nuthuri, Judy N. and Ogbechie, Chris, eds.
Incorporating Sustainability in Management Education: An Interdisciplinary Approach,
Palgrave Macmillan,
pp. 83-104.
(10.1007/978-3-319-98125-3_5)
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Abstract
Globalization has changed the world and greatly affected business and management education. However, within mainstream curricula globalization is often framed in a particularly narrow sense, which often reproduces business-as-usual. By implication, a sustainability perspective is hardly noticeable in most university-level subjects that draw from globalization. To explore ways of overcoming this shortcoming, I reflect on two aspects of my experience attempting to integrate sustainability into international business (IB) studies. First, I consider limitations related to course content, discussing ways to re-orientate IB towards meaningful inclusion of sustainability. Second, I identify four common student types—‘radicals,’ ‘deer in the headlights,’ ‘traditionalists,’ and ‘highbrows’—to highlight particular challenges that arise when students are confronted with a sustainability perspective. Using illustrative examples from my lectures, this chapter proposes certain strategies that others may utilize to effectively further the sustainability agenda within business and management studies.
| Item Type: | Book Section |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Business (Including Economics) |
| Publisher: | Palgrave Macmillan |
| ISBN: | 9783319981246 |
| Last Modified: | 06 May 2023 01:24 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/121872 |
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