Exploring traditional Chinese cultural values and pro-environmental self-identity as drivers of Chinese sustainable consumption

Zhao, A.L., Koenig-Lewis, N., Hamner-Lloyd, S. and Zhao, A.L. 2018. Exploring traditional Chinese cultural values and pro-environmental self-identity as drivers of Chinese sustainable consumption. Presented at: 43rd Annual Macromarketing Conference, Leipzig University, Germany, 10-13 July 2018. -.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Last Modified:	22 Jul 2019 15:30
URI:	https://orca.cardiff.ac.uk/id/eprint/124048

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