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The role of social media in negotiating identity during the process of acculturation

Yau, Amy ORCID:, Marder, Ben and O'Donohoe, Stephanie 2019. The role of social media in negotiating identity during the process of acculturation. Information Technology and People 33 (2) , pp. 554-575. 10.1108/ITP-09-2017-0305

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The purpose of this paper is to contribute to an understanding of the role of social media in negotiating and managing identity for transient migrants relating to the home and host culture during the acculturation process.Focussing on international students in the UK, this paper reports on findings from a qualitative study involving interviews with 27 transient migrants about their social media use and the negotiation of their identity online.This paper highlights the multifaceted role that social media plays in the identity negotiations of transient migrants and it offers three theoretical contributions. First, the authors show that social media serves as a medium, consequence and determinant of identity. Second, provide four strategies for identity management are provided: boundary management, access management, online content management and offline content management. Third, contextualised support is provided for a reciprocal relationship between the different identity-related roles played by social media.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Emerald
ISSN: 0959-3845
Date of First Compliant Deposit: 7 November 2019
Date of Acceptance: 11 July 2019
Last Modified: 28 Oct 2022 13:51

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