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Number of items: 21.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Christidi, Sofia 2024. Boomeranging: why some adults stay closely tied to their parents' home - and how to keep the peace. The Conversation 2024 (3 Dec)

Osadchaya, Elena, Marder, Ben, Yule, Jennifer, Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102, Lavertu, Laura, Stylos, Nikolaos, Oliver, Sebastian, Angell, Rob, Regt, Anouk de, Gao, Liyu, Qi, Kang, Zhang, Will, Zhang, Yiwei, Li, Jiayuan and AlRabiah, Sara 2024. To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry. Business Horizons 67 (5) , pp. 571-581. 10.1016/j.bushor.2024.05.002
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Marder, Ben, Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102, Yule, Jennifer, Osadchaya, Elena, Angell, Rob ORCID: https://orcid.org/0000-0001-8554-2092, Zhang, Will, Oliver, Sebastian, Lavertu, Laura, Stylos, Nikolaos, Qi, Kang, Gao, Liyu, AlRabiah, Sara, Regt, Anouk de, Zhang, Yiwei and Li, Jiayuan 2024. What drives advertisers toward or away from immersive virtual spaces? Journal of Advertising Research 64 (3) , pp. 255-283. 10.2501/JAR-2024-020
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Marder, Ben, Oliver, Sebastian, Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102, Lavertu, Laura, Claire, Perier, Frank, Mats and Cowan, Kirsten 2021. Impression formation of PhD supervisors during student-led selection: An examination of UK business schools with a focus on staff profiles. International Journal of Management Education 19 (1) , 100453. 10.1016/j.ijme.2021.100453
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Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 2020. Contestations of entrepreneurship and marketing in creative maker tribes during Covid-19. Presented at: ACR Conference 2020, Virtual, 01-04 October 2020. NA - Advances in Consumer Research. , vol.48 The Association for Consumer Research, p. 1229.

Iankovaa, Severina, Davies, Iain, Archer-Brown, Chris, Marder, Ben and Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 2019. A comparison of social media marketing between B2B, B2C and mixed business models. Industrial Marketing Management 81 , pp. 169-179. 10.1016/j.indmarman.2018.01.001

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102, Marder, Ben and O'Donohoe, Stephanie 2019. The role of social media in negotiating identity during the process of acculturation. Information Technology and People 33 (2) , pp. 554-575. 10.1108/ITP-09-2017-0305
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Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Christidi, Sofia 2018. Shackles of care: family power struggles and negotiation strategies for food provision in adulthood. European Journal of Marketing 52 (12) , pp. 2378-2404. 10.1108/EJM-11-2017-0838

Marder, Ben, Marchant, Caroline, Archer-Brown, Chris, Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Colliander, Jonas 2018. Conspicuous political brand interactions on social network sites. European Journal of Marketing 52 (3/4) , pp. 702-724. 10.1108/EJM-01-2017-0059

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 2017. Transgression within narratives of consumer acculturation and global mobility. Presented at: EIASM 9th Workshop on Interpretive Consumer Research, Stockholm, Sweden, 27-28 April 2017.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Marder, Ben 2016. The transcultural experience of being half the world and a click away: understanding the role of social media in the acculturation process. Presented at: Global Marketing Conference, Hong Kong, 21-24 July 2016. 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, pp. 407-412. 10.15444/GMC2016.04.05.01

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Mahn, Akiko 2015. Sharing is dubious, it won't work! Exploring the barriers towards collaborative consumption of free floating car sharing. Presented at: Association for Consumer Research North American Conference 2015, New Orleans, LA, 1-4 October 2015. Advances in Consumer Research 2015. , vol.43 pp. 746-747.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Davies, Iain 2014. Finding home and stamping identity with people, products and places: a consumer culture theory exploration of the migrant consumers returning home. Presented at: Academy of Marketing Conference 2014, Bournemouth, UK, 7-10 July 2014.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Davies, Iain 2014. Consuming education: a longitudinal exploration of the Western market’s role in Chinese development. Presented at: 39th Annual Macromarketing Conference, London, UK, 2-5 July 2014.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Davies, Iain 2014. Exploring the role of modern Confucian values for promoting sustainable consumption in China. Presented at: 39th Annual Macromarketing Conference, London, UK, 2-5 July 2014.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Davies, Iain 2013. Consuming education: a longitudinal exploration of Chinese acculturating consumers. Presented at: Academy of Marketing Conference 2013, Cardiff, UK, 8-11 July 2013.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 2013. Erase and rewind: a consumer culture theory exploration of the consumer re-acculturation process. Presented at: 7th Workshop on Interpretive Consumer Research, Brussels, Belgium, 11-12 April 2013.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Marder, Ben 2013. Consumer acculturation and the role of anxiety within the consumption of social networking sites. Presented at: Academy of Marketing Conference 2013, Cardiff, UK, 8-11 July 2013.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Davies, Iain 2012. The modern Confucian values influence on Chinese ethical consumption. Presented at: Academy of Marketing Conference 2012, Southampton, UK, 2-5 July 2012.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Davies, Iain 2012. Negotiating boundary crossing identities: Consumer re-acculturation and transgression. Presented at: Academy of Marketing Conference 2012, Southampton, UK, 2-5 July 2012.

Yau, Amy ORCID: https://orcid.org/0000-0002-8782-0102 and Davies, Iain 2012. The modern renegotiations of Confucian ethics and implications on ethical consumption in China. Presented at: Academy of Marketing Science Annual Conference, New Orleans, LA, USA, 15-20 May 2012.

This list was generated on Tue Oct 28 10:19:39 2025 GMT.


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