Developing the e‐commerce sector for the fishery industry: What business are we really in?

Alemu, Mohammed Hussen, Sigurdsson, Valdimar, Fagerstrom, Asle and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2020. Developing the e‐commerce sector for the fishery industry: What business are we really in? Managerial and Decision Economics 41 (2) , pp. 274-290. 10.1002/mde.3089

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Abstract

In this study, we use the theory of the marketing firm to explain marketing relationships between consumers and firms selling fish in the context of developing the e‐commerce sector for the fishery industry. We use a unique dataset composed of quantitative and qualitative data to provide a behavioral economic analysis and interpretation. The results reveal interdependent managerial and consumer behavioral relationships, indicating the presence of bilateral contingencies. The results also provide some indication of the theory of transaction cost, where cost‐intensive activities are likely to be internalized within marketing firms selling fish.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Wiley
ISSN:	0143-6570
Date of First Compliant Deposit:	12 November 2019
Date of Acceptance:	1 September 2019
Last Modified:	29 Nov 2024 15:00
URI:	https://orca.cardiff.ac.uk/id/eprint/126711

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