#EAPC versus #ESMO- comparative 2 year quantitative sentiment analysis of Twitter activity at EAPC and European Cancer Conferences

Taubert, Mark ORCID: https://orcid.org/0000-0003-0454-5609, Rigby, Miriam, Murphy, Irene, Jackson, Avril, Coppock, Sarah, Findlay, Melanie, Ragnhild Green, Helgas, Larkin, Philip, Mitrea, Nicoleta, Norris, James and Radbruch, Lukas 2016. #EAPC versus #ESMO- comparative 2 year quantitative sentiment analysis of Twitter activity at EAPC and European Cancer Conferences. Presented at: 9th World Congress of the European Association for Palliative Care, Dublin, Ireland, 9-11 June 2016. Abstract Book of the 9th World Research Congress of the EAPC. Palliative Medicine. Palliative Medicine: SAGE, pp. 362-363. 10.1177/0269216316646056

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Abstract

Background: We collected public Twitter data from EAPC congresses in 2014 and 2015 and compared this with similar size European Oncology events (ESMO/ECC). This poster can only be accessed through Twitter on #EAPC2016TOP Aims: To analyse, quantify and benchmark use of #EAPC2014, #ESMO14, #EAPC2015, #ECC2015 hashtags on Twitter. Methods: An advanced Twitter search using the hashtags described in Aims was conducted by four reviewers independently. Data were collated manually, counted, compared and verified with a third party Twitter analysis tool,Symplur. A timeline was agreed: 7 days prior to start of first day of respective conference, and 7 days after last day of conference. Organisers were approached to ensure that no other hashtags had been circulated, to avoid missing data. Results: The results are displayed in table 1. Sentiment analysis on Twitter showed that conference attendees made mainly positive comments about events and talks. We further sub-categorized Tweets into ´Status update´, ´Slide/Poster Photo upload´,´Other Photo´ content, to further define how users were interacting. Conclusions: For EAPC alone between 2014 and 2015, this represents a year on year increase of 218% for original Tweets and 221% for Total Tweets. Compared to a similar size European cancer conference event, there is potential for an increase in numbers. Photo uploads were research slides and posters, publishing these to a vast audience and thus making data freely available to interested non-attenders worldwide. Pharmaceutical companies´ and charities´ Twitter accounts had some of the highest audience reach.

Item Type:	Conference or Workshop Item (Poster)
Date Type:	Publication
Status:	Published
Schools:	Medicine
Publisher:	SAGE
ISSN:	0269-2163
Date of First Compliant Deposit:	22 June 2020
Last Modified:	09 Nov 2023 02:10
URI:	https://orca.cardiff.ac.uk/id/eprint/132645

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