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#EAPC versus #ESMO- comparative 2 year quantitative sentiment analysis of Twitter activity at EAPC and European Cancer Conferences

Taubert, Mark, Rigby, Miriam, Murphy, Irene, Jackson, Avril, Coppock, Sarah, Findlay, Melanie, Ragnhild Green, Helgas, Larkin, Philip, Mitrea, Nicoleta, Norris, James and Radbruch, Lukas 2016. #EAPC versus #ESMO- comparative 2 year quantitative sentiment analysis of Twitter activity at EAPC and European Cancer Conferences. Presented at: 9th World Congress of the European Association for Palliative Care, Dublin, Ireland, 9-11 June 2016. Abstract Book of the 9th World Research Congress of the EAPC. Palliative Medicine: SAGE, pp. 362-363. 10.1177/0269216316646056

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Background: We collected public Twitter data from EAPC congresses in 2014 and 2015 and compared this with similar size European Oncology events (ESMO/ECC). This poster can only be accessed through Twitter on #EAPC2016TOP Aims: To analyse, quantify and benchmark use of #EAPC2014, #ESMO14, #EAPC2015, #ECC2015 hashtags on Twitter. Methods: An advanced Twitter search using the hashtags described in Aims was conducted by four reviewers independently. Data were collated manually, counted, compared and verified with a third party Twitter analysis tool,Symplur. A timeline was agreed: 7 days prior to start of first day of respective conference, and 7 days after last day of conference. Organisers were approached to ensure that no other hashtags had been circulated, to avoid missing data. Results: The results are displayed in table 1. Sentiment analysis on Twitter showed that conference attendees made mainly positive comments about events and talks. We further sub-categorized Tweets into ´Status update´, ´Slide/Poster Photo upload´,´Other Photo´ content, to further define how users were interacting. Conclusions: For EAPC alone between 2014 and 2015, this represents a year on year increase of 218% for original Tweets and 221% for Total Tweets. Compared to a similar size European cancer conference event, there is potential for an increase in numbers. Photo uploads were research slides and posters, publishing these to a vast audience and thus making data freely available to interested non-attenders worldwide. Pharmaceutical companies´ and charities´ Twitter accounts had some of the highest audience reach.

Item Type: Conference or Workshop Item (Poster)
Date Type: Publication
Status: Published
Schools: Medicine
Publisher: SAGE
ISSN: 0269-2163
Date of First Compliant Deposit: 22 June 2020
Last Modified: 22 Jun 2020 13:00

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