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Content analysis, quantitative

Huxley, Katy 2020. Content analysis, quantitative. In: Atkinson, Paul, Delamont, Sara, Cernat, Alexandru, Sakshaug, Joseph W. and Williams, Richard A. eds. SAGE Research Methods, Content analysis, Coding, SAGE, (10.4135/9781526421036880564)

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This entry examines quantitative content analysis, which is a method based on the systematic coding and quantification of content—be that written, visual, or oral content. The entry considers definitions proffered within the literature on the method, indicates the breadth of its application, and explores the processes involved in undertaking quantitative content analysis. The processes include constructing a theoretically valid research question or hypothesis; identifying and sampling content; developing systematic coding schemes which are implemented; testing for interrater reliability; and performing analysis. The entry considers issues of reliability and validity and identifies the strengths and weaknesses of the approach.

Item Type: Book Section
Date Type: Published Online
Status: Published
Schools: Social Sciences (Includes Criminology and Education)
Wales Institute of Social & Economic Research, Data & Methods (WISERD)
Publisher: SAGE
Last Modified: 09 Sep 2020 08:49

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