Zhang, Mo, Geng, Ruoqi ![]() ![]() |
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Abstract
This study investigates how peer-to-peer accommodation (P2PA) hosts in China have responded to the COVID-19 pandemic. A multi-case study approach was adopted to depict the decision-making logic of three different types of hosts—speculators, diplomats, and entrepreneurs—based on an awareness-motivation-capability (AMC) framework under COVID-19. The findings highlight the role of owner motivation (profit/sharing/entrepreneurial-driven) and capabilities, such as having a unique value proposition and linkages with other hospitality experience, under COVID-19. Meanwhile, the platform collaboration capability failed to support survival during the pandemic. Moreover, the current study indicated that, after the COVID-19, entrepreneurs will continue to innovate, diplomats’ operations will remain unchanged and speculators will quit hosting. Hence, COVID-19 is an accelerator of P2P industry that reserving the hosts who embrace the original features of the P2PA sector, e.g. sharing and a focus on the experience, and eliminating the hosts who have diluted the uniqueness of the sector.
Item Type: | Article |
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Date Type: | Publication |
Status: | Published |
Schools: | Business (Including Economics) |
Publisher: | Elsevier |
ISSN: | 0278-4319 |
Date of First Compliant Deposit: | 4 January 2021 |
Date of Acceptance: | 1 November 2020 |
Last Modified: | 26 Nov 2024 00:45 |
URI: | https://orca.cardiff.ac.uk/id/eprint/136430 |
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