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Terminator or accelerator? Lessons from the peer-to-peer accommodation hosts in China in responses to COVID-19

Zhang, Mo, Geng, Ruoqi ORCID:, Huang, Yuan ORCID: and Ren, Shengce 2020. Terminator or accelerator? Lessons from the peer-to-peer accommodation hosts in China in responses to COVID-19. International Journal of Hospitality Management 92 , 102760. 10.1016/j.ijhm.2020.102760

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This study investigates how peer-to-peer accommodation (P2PA) hosts in China have responded to the COVID-19 pandemic. A multi-case study approach was adopted to depict the decision-making logic of three different types of hosts—speculators, diplomats, and entrepreneurs—based on an awareness-motivation-capability (AMC) framework under COVID-19. The findings highlight the role of owner motivation (profit/sharing/entrepreneurial-driven) and capabilities, such as having a unique value proposition and linkages with other hospitality experience, under COVID-19. Meanwhile, the platform collaboration capability failed to support survival during the pandemic. Moreover, the current study indicated that, after the COVID-19, entrepreneurs will continue to innovate, diplomats’ operations will remain unchanged and speculators will quit hosting. Hence, COVID-19 is an accelerator of P2P industry that reserving the hosts who embrace the original features of the P2PA sector, e.g. sharing and a focus on the experience, and eliminating the hosts who have diluted the uniqueness of the sector.

Item Type: Article
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Publisher: Elsevier
ISSN: 0278-4319
Date of First Compliant Deposit: 4 January 2021
Date of Acceptance: 1 November 2020
Last Modified: 07 Nov 2023 06:43

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