Ambush marketing and brand protection: Law and practice (Third edition)

Johnson, Phillip ORCID: https://orcid.org/0000-0001-7316-0732 2021. Ambush marketing and brand protection: Law and practice (Third edition). Oxford: Oxford University Press. 10.1093/9780198845201.001.0001

Full text not available from this repository.

Abstract

This book examines ambush marketing by defining it as any attempt to create an unauthorised or false association with an event, thereby infringing the contractual rights of official sponsors. It analyses traditional intellectual property rights—trade marks, copyright, and designs—as they apply to sporting events in the United Kingdom and European Union. The book scrutinises event-specific legislation, including the Olympic and Commonwealth Games frameworks, and incorporates recent reforms such as the Birmingham Commonwealth Games Act 2020. It considers intrusion-based controls against fly-posting, street trading, billboards, and aerial advertising to prevent unauthorised promotion. Finally, it compares detailed laws in Australia’s three new major-events statutes, Canada’s overhaul of trade mark, design, and copyright law, New Zealand’s and South Africa’s legal regimes, and United States regulations to provide comprehensive, practitioner-focused guidance with a global perspective.

Item Type:	Book
Book Type:	Authored Book
Date Type:	Publication
Status:	Published
Schools:	Schools > Law
Subjects:	K Law > K Law (General) K Law > KF United States Federal Law
Publisher:	Oxford University Press
ISBN:	9780198845201
Last Modified:	18 Dec 2025 15:09
URI:	https://orca.cardiff.ac.uk/id/eprint/137074

Actions (repository staff only)

Edit Item