The animosity transfer process: consumer denegration of foreign sponsors and testing potential mitigation strategies

Angell, Robert ORCID: https://orcid.org/0000-0001-8554-2092, Gorton, Matthew, Bottomley, Paul ORCID: https://orcid.org/0000-0001-8131-6768, Marder, Ben and Erz, Antonia 2021. The animosity transfer process: consumer denegration of foreign sponsors and testing potential mitigation strategies. International Marketing Review 38 (6) , pp. 1308-1330. 10.1108/IMR-01-2021-0006

Preview

PDF - Accepted Post-Print Version Available under License Creative Commons Attribution Non-commercial. Download (608kB) | Preview

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Emerald
ISSN:	0265-1335
Date of First Compliant Deposit:	17 June 2021
Date of Acceptance:	22 April 2021
Last Modified:	24 Nov 2024 22:15
URI:	https://orca.cardiff.ac.uk/id/eprint/141946

Actions (repository staff only)

Edit Item