Reframing circular economy as a marketing priority: emphasising the role of consumers

Bosangit, Carmela ORCID: https://orcid.org/0000-0002-0152-0193, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Carrigan, Marylyn 2021. Reframing circular economy as a marketing priority: emphasising the role of consumers. Presented at: 2021 Academy of Marketing Annual Conference, Virtual, 5-7 July 2021.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Date of First Compliant Deposit:	8 July 2021
Last Modified:	28 Nov 2022 13:12
URI:	https://orca.cardiff.ac.uk/id/eprint/142485

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