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Reimagining hackathon as a macromarketing methodology for community-based co-operative social entrepreneurship

Downes, Martin, Evans, Sarah and Samuel, Anthony 2021. Reimagining hackathon as a macromarketing methodology for community-based co-operative social entrepreneurship. Presented at: 1st Global Conference of the Macromarketing Society, Virtual, 12-15 July 2021.

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Item Type: Conference or Workshop Item (Paper)
Status: In Press
Schools: Business (Including Economics)
Date of First Compliant Deposit: 6 August 2021
Date of Acceptance: 1 June 2021
Last Modified: 17 Aug 2021 12:00
URI: https://orca.cardiff.ac.uk/id/eprint/143226

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