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Number of items: 59.

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, White, Gareth R. T., Thomas, Robert, McGouran, Cathy and Bull, Mike 2025. Boundary objects at play in the world's greenest football club. Strategic Change 34 (1) , pp. 9-21. 10.1002/jsc.2618
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Strong, Carolyn 2024. Forest Green Rovers. Strong, Carolyn, ed. Small Enterprise Marketing: Eighteen Case Studies, De Gruyter, pp. 89-94. (10.1515/9783110756142-015)
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Pickernell, David, Doneddu, Daniele, Ebie, Samuel, Jones, Paul, Parry Jones, Suzanne, Johnson, Scott, Annie, Tubadji and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2024. Phoenix from the flames? Promoting entrepreneurship to support the economic development of Neath Port Talbot. Entrepreneurship Policy and Practice Insights 2 (2) , pp. 1-5.
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White, Gareth R.T., Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Jones, Paul, Madhavan, Naveen, Afolayan, Ademola, Abdullah, Ahmed and Kaushik, Tammy 2024. Mapping the ethic-theoretical foundations of artificial intelligence research. Thunderbird International Business Review 66 (2) , pp. 171-183. 10.1002/tie.22368
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Thomas, Robert and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2024. Collective absolution, practised dubiety, ersatz ethics and permanent positions: An exploration of moral blindness in contemporary collecting. Presented at: 2024 Academy of Marketing Conference, Cardiff, UK, 1-4 July 2024.
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Salah, Adel, Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2024. Perceptions and practices of corporate social responsibility in Saudi Arabian Small to Medium Size Enterprise. International Journal of Business Governance and Ethics

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and McGouran, Cathy 2024. Unveiling ecofeminist paradigms in macromarketing - An analysis of Forest Green Rovers. Presented at: 49th Macromarketing Conference, Helsinki, Finland, 17 - 20 June 2024.
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Thomas, Robert and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2024. Contested commemoration and new meanings: A study of soviet-era war memorials in Berlin. Presented at: 49th Macromarketing Conference, Helsinki, Finland, 17 - 20 June 2024.
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James, Steffan, Liu, Zhen, White, Gareth R. T. and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2023. Introducing ethical theory to the triple helix model: supererogatory acts in crisis innovation. Technovation 126 , 102832. 10.1016/j.technovation.2023.102832
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White, Gareth R.T., Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Thomas, Robert 2023. Exploring and expanding supererogatory acts: beyond duty for a sustainable future. Journal of Business Ethics 185 , pp. 665-688. 10.1007/s10551-022-05144-8
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, McGouran, Cathy, Thomas, Robert James and White, Gareth R.T. 2023. Chapter 9: Directing ethical consumption through the development of ethical foodscapes. Carrigan, Marylyn, Wells, Victoria and Papadas, Karolos, eds. Research Handbook on Ethical Consumption, Elgar Online, pp. 136-157. (10.4337/9781802202021)

Bull, Mike and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2023. Ecopreneurship, reimagination and the conceptualisation of 'ecological value'. A case study of Forest Green Rovers Football Club. Presented at: Institute for Small Business and Entrepreneurship, Aston University (Birmingham), 8-10 November 2023.

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, McGouran, Cathy, Thomas, Robert and Gareth, White 2023. FIFA's Greenest Football Club: delivering and Disseminating Social Innovation at Forest Green Rovers. Presented at: 48th Macromarketing Conference, Seattle, 19-22nd June 2023.

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and White, Gareth 2023. Supererogation Theory: Towards a Macromarketing Understanding. Presented at: 48th Annual Macromarketing Conference, Seattle, 19-22nd June 2023.
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White, Gareth, Allen, Robert, Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Abdullah, Ahmed and Thomas, Robert James 2022. Antecedents of cybersecurity implementation: a study of the cyber-preparedness of U.K. social enterprises. IEEE Transactions on Engineering Management 69 (6) , pp. 3826-3837. 10.1109/TEM.2020.2994981
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Thomas, Robert J., McGouran, Cathy and White, Gareth R. T. 2022. Experiencing the macromarketing dimensions of sustainability: Lessons learned from field trips to the ultra novel. Journal of Marketing Education 44 (3) , pp. 322-336. 10.1177/02734753211049825
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Allen, Robert A., White, Gareth R.T, Clement, Claire E., Alexander, Paul and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2022. Servants and masters: an activity theory investigation of human-AI roles in the performance of work. Strategic Change 31 (6) , pp. 581-590. 10.1002/jsc.2530
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, McGouran, Cathy, Thomas, Robert J., Reginald, Gareth and White, Terrence 2022. "The club on the hill": Footballing place as an arena for sustainable and ethical action. Qualitative Market Research: An International Journal 25 (5) , pp. 570-584. 10.1108/QMR-01-2022-0015
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and McGouran, Cathy 2022. Changing football ideology through place. Presented at: Macromarketing Global Conference, Online, 20-24 June 2022.
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White, G., Samuel, A. ORCID: https://orcid.org/0000-0002-4483-4600, Peattie, K. ORCID: https://orcid.org/0000-0003-3969-0531 and Doherty, B. 2022. Reconciling social enterprise: beyond the paradox perspective. International Journal of Entrepreneurial Behavior and Research 28 (2) , pp. 500-526. 10.1108/IJEBR-02-2021-0135
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, White, Gareth R.T., Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 and Thomas, Robert 2022. Social enterprise places: a place-based initiative facilitating syntactic, semantic and pragmatic constructions of legitimacy. Journal of Macromarketing 42 (1) , pp. 51-70. 10.1177/02761467211040765
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2022. Detalie de caso: Como un club incorpora lo Social y ambiental a sue nucleo de negocio. Domínguez Gómez, J. Andres, ed. Manuel del Metodo Fair Play Social, Fundacion LaiLiga Enero, pp. 76-81.
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White, Gareth R. T., Allen, Robert, Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Taylor, Dan, Thomas, Robert and Jones, Paul 2022. The ecosystem of UK social entrepreneurship: a meta-analysis of contemporary studies. Grant Pickernell, David, Battisti, Martina, Dann, Zoe and Ekinsmyth, Carol, eds. Disadvantaged Entrepreneurship and the Entrepreneurial Ecosystem, Vol. 14. Contemporary Issues in Entrepreneurship Research, Emerald, pp. 193-218. (10.1108/S2040-724620220000014009)
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Davies, Stephen, White, Gareth, Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Martin, Helen 2021. Dialectics and dilemmas arising from COVID 19 immunity testing: presenting a workforce management paradox. Journal of Work Applied Management 13 (2) , pp. 227-240. 10.1108/JWAM-11-2020-0052
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Thomas, Robert James, White, Gareth Reginald Thomas and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2021. Exploring the motivations to participate in an online brand community: a study of 7-11-year-old children. European Journal of Marketing 55 (8) , pp. 2308-2343. 10.1108/EJM-09-2019-0730
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 2021. Fairtrade towns: a community based social marketing perspective in promoting ethical consumption. Strong, Carolyn, ed. Ethical Approaches to Marketing, De Gruyter, pp. 117-136. (10.1515/9783110659566)
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Thomas, Robert James, White, Gareth Reginald Terrance and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2021. What are the social and personal drivers to engage in co-creation? A study of UK 7-13-year-olds. Young Consumers: Insight and Ideas for Responsible Marketers 22 (2) , pp. 202-218. 10.1108/YC-09-2020-1215
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Samuel, A. ORCID: https://orcid.org/0000-0002-4483-4600, White, G, Thomas, R. and Jones, P. 2021. Programmatic advertising: an exegesis of consumer concerns. Computers in Human Behavior 116 , 106657. 10.1016/j.chb.2020.106657
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Downes, Martin, Evans, Sarah and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2021. Reimagining hackathon as a macromarketing methodology for community-based co-operative social entrepreneurship. Presented at: 1st Global Conference of the Macromarketing Society, Virtual, 12-15 July 2021.
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Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2021. Placing an ethical brand: the fairtrade towns movement. Journal of Marketing Management 37 (15-16) , pp. 1490-1513. 10.1080/0267257X.2021.1913215
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 and Herman, Agatha ORCID: https://orcid.org/0000-0003-0646-9726 2020. Fairtrade towns: unpacking the dynamics of locally developed ethical retail geographies. Geoforum 117 , pp. 114-123. 10.1016/j.geoforum.2020.09.012
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, White, Gareth R. T. and Mason-Jones, Rachel 2020. The evolution of the social enterprise. Strategic Change 29 (4) , pp. 415-416. 10.1002/jsc.2352
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Thomas, Robert James, White, Gareth and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2020. Exploring children's reactions to sponsorship transition: a study of interpersonal and pro-social demands. Young Consumers: Insight and Ideas for Responsible Marketers 21 (4) , pp. 419-433. 10.1108/YC-06-2020-1174
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2020. Caravaggio: painting a macromarketing framework in early 1600 Naples. Presented at: 45th Annual Conference of the Macromarketing Society 2020, Bogotá, Colombia, 7-10 July 2020.
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White, Gareth R. T. and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2019. Programmatic advertising: forewarning and avoiding hype-cycle failure. Technological Forecasting and Social Change 144 , pp. 157-168. 10.1016/j.techfore.2019.03.020
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 2019. Fairtrade towns: A community based social marketing perspective in promoting ethical consumption. Presented at: Macromarketing Conference 2019, Cleveland, Ohio, USA, 26-29 June 2019. Proceedings of the Micromarketing Conference.

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2019. KEYNOTE: Dual meso level marketing dynamics: Merging football with sustainability. Presented at: 8th International Conference on Social Responsibility, Ethics and Sustainable Business Practice, University of Minho, Portugal, 24-25 October 2019.

White, Gareth R.T., Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Pickernell, David, Taylor, Dan and Mason-Jones, Rachel 2018. Social entrepreneurs in challenging places: a Delphi study of experiences and perspectives. Local Economy 33 (8) , pp. 800-821. 10.1177/0269094218803313
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Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2018. Fairtrade towns as unconventional networks of ethical activism. Journal of Business Ethics 153 , pp. 265-282. 10.1007/s10551-016-3392-3
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Thomas, Simon, White, Gareth R. T. and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2018. To pray and play: post-postmodern pilgrimage at Lourdes. Tourism Management 68 , pp. 412-422. 10.1016/j.tourman.2018.03.021
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2018. Macromarketing insights ninety minutes at a time: A season with Forest Green Rovers, the world's greenest football club. Presented at: Macromarketing Conference, Leipzig, 9-12 July 2018. Proceedings Macromarketing Conference 2018. Macromarketing Society Inc,
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, White, Gareth, Martin, Helen and Rowling, Martyn 2018. Influencing fairtrade consumption through servant leadership: Bruce Crowther's story. Society and Business Review 13 (2) , pp. 170-183. 10.1108/SBR-10-2017-0081
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531 and Doherty, Bob 2018. Expanding the boundaries of brand communities: the case of Fairtrade Towns. European Journal of Marketing 52 (3/4) , pp. 758-782. 10.1108/EJM-03-2016-0124
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White, Gareth Reginald Terence, Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Zhou, Peng ORCID: https://orcid.org/0000-0002-4310-9474, Razak, Azley Abd and Thomas, Simon 2018. Religious heterogeneity of food consumers: the impact of global markets upon methods of production. Journal of Consumer Behaviour 17 (1) , pp. 3-12. 10.1002/cb.1658
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Taylor, Daniel, White, Gareth Reginald Terrance and Morris, Matthew 2018. Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi's 'Go Forth Braddock' campaign. Journal of Brand Management 25 (1) , pp. 53-67. 10.1057/s41262-017-0067-z
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, White, Gareth R. T., Jones, Paul and Fisher, Rebecca 2018. Social enterprises operating in the South Wales Valleys: A Delphi Study of persistent tensions. Social Enterprise Journal 14 (1) , pp. 22-38. 10.1108/SEJ-10-2017-0052

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2018. Towards a grounded theory of social enterprise places: Building legitimacy and markets for social enterprise. Presented at: Macromarketing Conference, Leipzig, 09-12 July 2018. Macromarketing Conference 2018: Change between complexity and simplicity. Leipzig: University of Leipzig, pp. 1030-1035.
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Brown, Kevin and White, Gareth 2018. A season with the vegans of Forest Green Rovers Football Club: A visual typology of visitor reactions. Presented at: 7th International Conference on Social Responsibility, Ethics and Sustainable Business Practice, Oslo, Norway, 12-13 October. Working Papers Series On Social Responsibility, Ethics and Sustainable Business.

Martin, Helen, Rogers, Colin, Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Rowling, Martin 2017. Serving from the top: police leadership for the 21st century. International Journal of Emergency Services 6 (3) , pp. 209-219. 10.1108/IJES-04-2017-0023
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, White, Gareth and Taylor, Dan 2017. The potential of place to authenticate corporate social responsibility? Presented at: 6th International Conference on Social Responsibility, Ethics, and Sustainable Business, Berlin, Germany, 28-29 September 2017. Published in: Grigore, Georgiana and Stancu, Alin eds. The 6th International Conference on Social Responsibility, Ethics, and Sustainable Business. Working Paper Series on Social Responsibility, Ethics and Sustainable Business (6) p. 13.

White, Gareth and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2016. Fairtrade and Halal food certification and labeling: commercial lessons and religious limitations. Journal of Macromarketing 36 (4) , pp. 388-399. 10.1177/0276146715620236

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Raghunathrao, Sujit 2016. Managing and developing the literature review in grounded theory: methodological implications for macromarketing research. Presented at: 41st Annual Macromarketing Conference, Dublin, 13-16 July 2016.

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Peattie, Kenneth ORCID: https://orcid.org/0000-0003-3969-0531 2016. Grounded theory as a macromarketing methodology: critical insights from researching the marketing dynamics of Fairtrade Towns. Journal of Macromarketing 36 (1) , pp. 11-26. 10.1177/0276146715608920
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600, Taylor, Dan and White, Gareth 2016. Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levis’s ‘Go Forth Braddock’ Campaign.’ Brands that do good. Presented at: Brands That Do Good' Academy of Marketing and The Journal of Brand Management, Bradford, UK, 27-30 April 2016.

Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2015. Places where people matter: the marketing dynamics of Fairtrade Towns. Social Business 5 (3) , pp. 237-254. 10.1362/204440815X14441363902438
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 2015. Fairtrade towns: place(ing) activism and sustainability marketing. Presented at: 40th International Macromarketing Conference, Loyola University, Chicago, IL, USA, 25-28 June 2015.

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 and Emanuel, Louise 2012. Fairtrade towns: place(ing) responsibility. Space and Flows: an International Journal of Urban & ExtraUrban Studies 2 (2) , pp. 191-202.

Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2012. An empirical study of the marketing dynamics of the Fairtrade Towns movement. PhD Thesis, Cardiff University.
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Samuel, Anthony ORCID: https://orcid.org/0000-0002-4483-4600 2011. Grounding rapidly emerging disciplines: the Fairtrade Towns movement. Franklin, Alex and Blyton, Paul Robert, eds. Researching Sustainability: A Guide to Social Science Methods, Practice and Engagement, Earthscan, pp. 120-136.

This list was generated on Wed May 14 06:03:10 2025 BST.


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