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Number of items: 39.

Davies, Stephen, White, Gareth, Samuel, Anthony and Martin, Helen 2021. Dialectics and dilemmas arising from COVID 19 immunity testing: presenting a workforce management paradox. Journal of Work Applied Management 13 (2) , pp. 227-240. 10.1108/JWAM-11-2020-0052
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Thomas, Robert James, White, Gareth Reginald Thomas and Samuel, Anthony 2021. Exploring the motivations to participate in an online brand community: a study of 7-11-year-old children. European Journal of Marketing 55 (8) , pp. 2308-2343. 10.1108/EJM-09-2019-0730
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Samuel, Anthony and Peattie, Kenneth 2021. Fairtrade towns: a community based social marketing perspective in promoting ethical consumption. In: Strong, Carolyn ed. Ethical Approaches to Marketing, De Gruyter, pp. 117-136. (10.1515/9783110659566)
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Samuel, Anthony, White, Gareth R.T., Peattie, Kenneth and Robert, Thomas 2021. Social enterprise places: a place-based initiative facilitating syntactic, semantic and pragmatic constructions of legitimacy. Journal of Macromarketing
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Thomas, Robert James, White, Gareth Reginald Terrance and Samuel, Anthony 2021. What are the social and personal drivers to engage in co-creation? A study of UK 7-13-year-olds. Young Consumers: Insight and Ideas for Responsible Marketers 22 (2) , pp. 202-218. 10.1108/YC-09-2020-1215
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Peattie, Kenneth and Samuel, Anthony 2021. Placing an ethical brand: the fairtrade towns movement. Journal of Marketing Management 10.1080/0267257X.2021.1913215
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Samuel, A., White, G, Thomas, R. and Jones, P. 2021. Programmatic advertising: an exegesis of consumer concerns. Computers in Human Behavior 116 , 106657. 10.1016/j.chb.2020.106657
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Downes, Martin, Evans, Sarah and Samuel, Anthony 2021. Reimagining hackathon as a macromarketing methodology for community-based co-operative social entrepreneurship. Presented at: 1st Global Conference of the Macromarketing Society, Virtual, 12-15 July 2021.
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Samuel, Anthony, Thomas, R., McGouran, C. and White, G. R. T. 2021. Experiencing the macromarketing dimensions of sustainability: Lessons learned from field trips to the ultra novel. Journal of Marketing Education
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Samuel, Anthony, Peattie, Kenneth and Herman, Agatha 2020. Fairtrade towns: unpacking the dynamics of locally developed ethical retail geographies. Geoforum 117 , pp. 114-123. 10.1016/j.geoforum.2020.09.012
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Samuel, Anthony, White, Gareth R. T. and Mason-Jones, Rachel 2020. The evolution of the social enterprise. Strategic Change 29 (4) , pp. 415-416. 10.1002/jsc.2352
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White, Gareth, Allen, Robert, Samuel, Anthony, Abdullah, Ahmed and Thomas, Robert 2020. Antecedents of cybersecurity implementation: a study of the cyber-preparedness of U.K. social enterprises. IEEE Transactions on Engineering Management 10.1109/TEM.2020.2994981
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Samuel, Anthony 2020. Caravaggio: painting a macromarketing framework in early 1600 Naples. Presented at: 45th Annual Conference of the Macromarketing Society 2020, Bogotá, Colombia, 7-10 July 2020.
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Thomas, Robert, White, Gareth and Samuel, Anthony 2020. Exploring children's reactions to sponsorship transition: a study of interpersonal and pro-social demands. Young Consumers: Insight and Ideas for Responsible Marketers 21 (4) , pp. 419-433. 10.1108/YC-06-2020-1174
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White, Gareth R. T. and Samuel, Anthony 2019. Programmatic advertising: forewarning and avoiding hype-cycle failure. Technological Forecasting and Social Change 144 , pp. 157-168. 10.1016/j.techfore.2019.03.020
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Samuel, Anthony and Peattie, Kenneth 2019. Fairtrade towns: A community based social marketing perspective in promoting ethical consumption. Presented at: Macromarketing Conference 2019, Cleveland, Ohio, USA, 26-29 June 2019. Proceedings of the Micromarketing Conference.

Samuel, Anthony 2019. KEYNOTE: Dual meso level marketing dynamics: Merging football with sustainability. Presented at: 8th International Conference on Social Responsibility, Ethics and Sustainable Business Practice, University of Minho, Portugal, 24-25 October 2019.

White, Gareth R.T., Samuel, Anthony, Pickernell, David, Taylor, Dan and Mason-Jones, Rachel 2018. Social entrepreneurs in challenging places: a Delphi study of experiences and perspectives. Local Economy 33 (8) , pp. 800-821. 10.1177/0269094218803313
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Peattie, Ken and Samuel, Anthony 2018. Fairtrade towns as unconventional networks of ethical activism. Journal of Business Ethics 153 , pp. 265-282. 10.1007/s10551-016-3392-3
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Thomas, Simon, White, Gareth R. T. and Samuel, Anthony 2018. To pray and play: post-postmodern pilgrimage at Lourdes. Tourism Management 68 , pp. 412-422. 10.1016/j.tourman.2018.03.021
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Samuel, Anthony 2018. Macromarketing insights ninety minutes at a time: A season with Forest Green Rovers, the world's greenest football club. Presented at: Macromarketing Conference, Leipzig, 9-12 July 2018. Proceedings Macromarketing Conference 2018. Macromarketing Society Inc,
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Samuel, Anthony, White, Gareth, Martin, Helen and Rowling, Martyn 2018. Influencing fairtrade consumption through servant leadership: Bruce Crowther's story. Society and Business Review 13 (2) , pp. 170-183. 10.1108/SBR-10-2017-0081
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Samuel, Anthony, Peattie, Ken and Doherty, Bob 2018. Expanding the boundaries of brand communities: the case of Fairtrade Towns. European Journal of Marketing 52 (3/4) , pp. 758-782. 10.1108/EJM-03-2016-0124
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White, Gareth Reginald Terence, Samuel, Anthony, Zhou, Peng, Razak, Azley Abd and Thomas, Simon 2018. Religious heterogeneity of food consumers: the impact of global markets upon methods of production. Journal of Consumer Behaviour 17 (1) , pp. 3-12. 10.1002/cb.1658
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Samuel, Anthony, Taylor, Daniel, White, Gareth Reginald Terrance and Morris, Matthew 2018. Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi's 'Go Forth Braddock' campaign. Journal of Brand Management 25 (1) , pp. 53-67. 10.1057/s41262-017-0067-z
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Samuel, Anthony, White, Gareth R. T., Jones, Paul and Fisher, Rebecca 2018. Social enterprises operating in the South Wales Valleys: A Delphi Study of persistent tensions. Social Enterprise Journal 14 (1) , pp. 22-38. 10.1108/SEJ-10-2017-0052

Samuel, Anthony 2018. Towards a grounded theory of social enterprise places: Building legitimacy and markets for social enterprise. Presented at: Macromarketing Conference, Leipzig, 09-12 July 2018. Macromarketing Conference 2018: Change between complexity and simplicity. Leipzig: University of Leipzig, pp. 1030-1035.
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Samuel, Anthony, Brown, Kevin and White, Gareth 2018. A season with the vegans of Forest Green Rovers Football Club: A visual typology of visitor reactions. Presented at: 7th International Conference on Social Responsibility, Ethics and Sustainable Business Practice, Oslo, Norway, 12-13 October.

Martin, Helen, Rogers, Colin, Samuel, Anthony and Rowling, Martin 2017. Serving from the top: police leadership for the 21st century. International Journal of Emergency Services 6 (3) , pp. 209-219. 10.1108/IJES-04-2017-0023
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Samuel, Anthony, White, Gareth and Taylor, Dan 2017. The potential of place to authenticate corporate social responsibility? Presented at: 6th International Conference on Social Responsibility, Ethics, and Sustainable Business, Berlin, Germany, 28-29 September 2017. Published in: Grigore, Georgiana and Stancu, Alin eds. The 6th International Conference on Social Responsibility, Ethics, and Sustainable Business. Working Paper Series on Social Responsibility, Ethics and Sustainable Business , vol. 6. p. 13.

White, Gareth and Samuel, Anthony 2016. Fairtrade and Halal food certification and labeling: commercial lessons and religious limitations. Journal of Macromarketing 36 (4) , pp. 388-399. 10.1177/0276146715620236

Samuel, Anthony and Raghunathrao, Sujit 2016. Managing and developing the literature review in grounded theory: methodological implications for macromarketing research. Presented at: 41st Annual Macromarketing Conference, Dublin, 13-16 July 2016.

Samuel, Anthony and Peattie, Kenneth 2016. Grounded theory as a macromarketing methodology: critical insights from researching the marketing dynamics of Fairtrade Towns. Journal of Macromarketing 36 (1) , pp. 11-26. 10.1177/0276146715608920
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Samuel, Anthony, Taylor, Dan and White, Gareth 2016. Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levis’s ‘Go Forth Braddock’ Campaign.’ Brands that do good. Presented at: Brands That Do Good' Academy of Marketing and The Journal of Brand Management, Bradford, UK, 27-30 April 2016.

Peattie, Kenneth John and Samuel, Anthony 2015. Places where people matter: the marketing dynamics of Fairtrade Towns. Social Business 5 (3) , pp. 237-254. 10.1362/204440815X14441363902438
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Samuel, Anthony and Peattie, Kenneth John 2015. Fairtrade towns: place(ing) activism and sustainability marketing. Presented at: 40th International Macromarketing Conference, Loyola University, Chicago, IL, USA, 25-28 June 2015.

Samuel, Anthony and Emanuel, Louise 2012. Fairtrade towns: place(ing) responsibility. Space and Flows: an International Journal of Urban & ExtraUrban Studies 2 (2) , pp. 191-202.

Samuel, Anthony 2012. An empirical study of the marketing dynamics of the Fairtrade Towns movement. PhD Thesis, Cardiff University.
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Samuel, Anthony 2011. Grounding rapidly emerging disciplines: the Fairtrade Towns movement. In: Franklin, Alex and Blyton, Paul Robert eds. Researching Sustainability: A Guide to Social Science Methods, Practice and Engagement, Earthscan, pp. 120-136.

This list was generated on Mon Oct 18 04:43:09 2021 BST.