Corporate social responsibility projects: critical success factors for better performance of Brazilian companies and guidelines to qualify professionals and entrepreneurs

dos Santos, Lucas Inacio, Anholon, Rosley, da Silva, Dirceu, Etulain, Carlos Raul, Sanchez Rodrigues, Vasco ORCID: https://orcid.org/0000-0003-3375-3079 and Filho, Walter Leal 2022. Corporate social responsibility projects: critical success factors for better performance of Brazilian companies and guidelines to qualify professionals and entrepreneurs. International Entrepreneurship and Management Journal 18 , pp. 1685-1706. 10.1007/s11365-021-00786-y

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Abstract

Corporate Social Responsibility is a new reality for businesses and can be understood through the analysis of organizational actions in three areas, namely: economic, social and environmental. Its operationalization occurs through social projects and cases presented by the literature can greatly contribute to the definition of factors that lead these projects to success. Through a systematic literature review, 51 articles were selected and, as a result, 13 Critical Success Factors were listed. These factors were used to structure a questionnaire and a survey was applied to 29 professionals with experience in social projects developed by Brazilian companies. From the collected data, it was possible to define the most relevant Critical Success Factors, as follows: ability to properly define the scope of each project developed; integrate the social project developed with the company’s strategy; ability to identify stakeholders’ needs; ability to analyse risks that may compromise the success of the initiative; identify and involve stakeholders outside the organization and grant financial resources to meet the project’s needs. This research is an exploratory study and can contribute to amplification of the debates about social projects developed by companies.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Subjects:	H Social Sciences > HE Transportation and Communications
Publisher:	Springer Verlag (Germany)
ISSN:	1554-7191
Date of First Compliant Deposit:	26 November 2021
Date of Acceptance:	8 November 2021
Last Modified:	19 Nov 2024 08:15
URI:	https://orca.cardiff.ac.uk/id/eprint/145754

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