Antinyan, Armenak  ORCID: https://orcid.org/0000-0001-9960-3618, Asatryan, Zareh, Dai, Zhixin and Wang, Kezhi
2021.
Does the frequency of reminders matter for their effectiveness? A randomized controlled trial.
Journal of Economic Behavior and Organization
191
, pp. 752-764.
10.1016/j.jebo.2021.09.023
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Official URL: https://doi.org/10.1016/j.jebo.2021.09.023
Abstract
We assess the impact of reminder frequency on the probability of paying overdue property taxes in a randomized controlled trial in China. One reminder a week (sent as a text message) considerably increases the probability of tax compliance and results in tangible fiscal gains compared to a one-off reminder. However, increasing the frequency of reminders to two text messages a week diminishes their effectiveness. The takeaway of our study is that frequent reminders are an important trigger for human behavior, nonetheless, beyond a certain frequency the effectiveness of additional reminders seems to decline.
| Item Type: | Article |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Business (Including Economics) |
| Publisher: | Elsevier |
| ISSN: | 0167-2681 |
| Date of First Compliant Deposit: | 31 January 2022 |
| Date of Acceptance: | 17 September 2021 |
| Last Modified: | 12 Nov 2024 08:15 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/146926 |
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