Does the frequency of reminders matter for their effectiveness? A randomized controlled trial

Antinyan, Armenak ORCID: https://orcid.org/0000-0001-9960-3618, Asatryan, Zareh, Dai, Zhixin and Wang, Kezhi 2021. Does the frequency of reminders matter for their effectiveness? A randomized controlled trial. Journal of Economic Behavior and Organization 191 , pp. 752-764. 10.1016/j.jebo.2021.09.023

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Abstract

We assess the impact of reminder frequency on the probability of paying overdue property taxes in a randomized controlled trial in China. One reminder a week (sent as a text message) considerably increases the probability of tax compliance and results in tangible fiscal gains compared to a one-off reminder. However, increasing the frequency of reminders to two text messages a week diminishes their effectiveness. The takeaway of our study is that frequent reminders are an important trigger for human behavior, nonetheless, beyond a certain frequency the effectiveness of additional reminders seems to decline.

Item Type:	Article
Date Type:	Publication
Status:	Published
Schools:	Business (Including Economics)
Publisher:	Elsevier
ISSN:	0167-2681
Date of First Compliant Deposit:	31 January 2022
Date of Acceptance:	17 September 2021
Last Modified:	12 Nov 2024 08:15
URI:	https://orca.cardiff.ac.uk/id/eprint/146926

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